Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
more
by Ayaz Nanji
B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and peppercomm.
more
by Angela Natividad
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies.
more
by Ayaz Nanji
Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.
more
by Ayaz Nanji
How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
more
by Angela Natividad
It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim ...
more
by Kerry O'Shea Gorgone
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
more
by Angela Natividad
Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape!
more
by Verónica Jarski
Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
more
by Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.
more
by Angela Natividad
This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them).
more
by Ayaz Nanji
More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.
more
by Ayaz Nanji
Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
more
by Verónica Jarski
Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.
more
by Angela Natividad
Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback.
more
by Kerry O'Shea Gorgone
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience.
more
by Verónica Jarski
You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
more
by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
more
by Ayaz Nanji
Half of successful travel bloggers say blogging is their full-time job, according to a recent report from the Abbi Agency.
more
by Ayaz Nanji
What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive?
more
by Verónica Jarski
Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.
more
by Ayaz Nanji
Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
more
by Brian Rigney
Consumers today demand instant digital gratification. Check out these recent must-know stats that explore marketing through the lens of instant digital gratification.
more
by Kerry O'Shea Gorgone
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.
more
by Angela Natividad
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ...
more
![How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150708-podcast-Sara-Hawkins-lg.jpg)
![The Do's and Don'ts of Writing a Customer Case Study [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15060-killer-case-study-infographic-lg.jpg)
![Consumers' Mobile Video Viewing Habits [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/250615-ddp-lg.jpg)
![Discover the Right A/B-Testing Formula Without Going Mad [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150620-discovering-the-right-a-b-test-formula-infographic-lg.jpg)
![Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150617-podcast-david-palmer-lg.jpg)
![29 Essential Content Marketing Metrics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150616-essential-content-marketing-metrics-infographic-lg.jpg)
![Travel Blogging Trends, Insights, and Pet Peeves [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/120615-ddp-lg.jpg)
![Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15069-306-degree-marketing-wheel-infographic-lg.jpg)
!['Instant Digital Gratification': 15 Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15063-time-is-the-new-currency-infographic-lg.jpg)
![How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150603-podcast-robert-sprague-lg.jpg)
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ... more
MarketingProfs uses single