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People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. more![How Marketers Are Approaching Email Dark Mode [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211111-infographic-lg.jpg)
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2. more
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2. more
A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly. more
Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design. more![Eight Graphic Design Trends That Will Define 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211019-infographic-lg.jpg)
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead. more
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics. more![10 Web Design Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211005-infographic-lg.jpg)
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design. more
Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track. more![Email Design Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210518-infographic-lg.jpg)
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader. more![Seven Typography Design Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210119-infographic-lg.jpg)
What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year. more![Eight Emerging Design Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201117-infographic-lg.jpg)
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year? more
Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics. more
We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible. more![The Value That Creatives Bring to Business Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200526-infographic-lg.jpg)
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. more
In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. more
Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect? more
How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look? more![Nine Creative Trends to Watch in 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200122-chart-lg.jpg)
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. more
To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging. more
Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts. more
Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples. more- A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of ... more
![How to Use the Right Charts and Graphs for Your Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181210-infographic-graphs-lg.jpg)
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of ... more![How Color and Typography Influence Consumers [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180617-infographic-lg.gif)
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. more
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