Contributed by Ayaz Nanji
- The Biggest Workplace Red Flags [Infographic]
Employees and job seekers say micromanagement is the biggest red flag in a workplace, according to a recent survey of ...
- Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]
How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" ...
- How Marketing AI and Automation Are Helping Small Businesses
Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, ...
- The State of In-Person B2B Events in 2023
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people ...
- Four Key Benefits of Using a CRM for Content Marketing [Infographic]
This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four ...
- The Differences Between Marketing and Branding [Infographic]
The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are ...
- Healthcare SEO Trends for 2023: AI to the Rescue?
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according ...
- Why Thought Leadership Content Fails
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal ...
- What AI Needs to Learn From Humans [Infographic]
This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its ...
- The Anatomy of a Great Blog Post Introduction [Infographic]
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.
- Which Types of Social Media Posts Get the Most Interactions?
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, ...
- SaaS Case Study Marketing Trends for 2023
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want ...
- How Business Owners Feel About Threads [Infographic]
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? ...
- The Marketing Searches Most Associated With Malware [Infographic]
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from ...
- How Employers' Political Stances Affect Recruiting and Retention
A significant share of workers say they would be deterred from taking a job offer if the company takes a ...
- How B2B Marketers Define 'Revenue Marketing'
B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research ...
- The 100 Most Valuable Global Brands [Infographic]
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to ...
- What Remote Workers Do While on the Clock [Infographic]
More than half of remote workers say they've cooked food and done laundry while on the clock, according to a ...
- The State of B2B Sales in 2023
B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, ...
- The Top AI Tools by Search Volume and User Rating
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have ...
- The 12 Breakthrough Brands of 2023 [Infographic]
AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the ...
- The Core Audiences of Different Audio Formats [Infographic]
Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at ...
- The Biggest Blocks During the Email Production Process
Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and ...
- How AI Rewrote the Slogans of 50 Well-Known Brands
Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had ...
- How Content Marketing Builds Brand Loyalty [Infographic]
This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted ...
- Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, ...
- The State of SMS Marketing in 2023
Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find ...
- How to Recruit and Retain Gen Z Talent [Infographic]
This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.
- The Biggest Benefits of Improving Company Culture
Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from ...
- The Top Skills Among B2B Marketers on LinkedIn
Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at ...
- The Pros and Cons of Using Humor in Marketing [Infographic]
Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of ...
- What People Need at Each Stage of the Buyer's Journey [Infographic]
This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and ...
- YouTube's Rebound: Ad Revenue Forecasts for 2023-24
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform ...
- How B2B Marketers Feel About AI
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel ...
- 10 Video Marketing Stats You Need to Know [Infographic]
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
- Five Google Display Network Best-Practices [Infographic]
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment.
- B2B Leaders Survey: Marketing Trends for 2023
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent ...
- The Average Tenure of CMOs at Big Companies
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of ...
- Data Cleansing 101: What Marketers Need to Know [Infographic]
This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should ...
- Eight Essential On-Page SEO Elements to Focus On [Infographic]
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.
- Why People Delete Apps From Their Phones
Why do people delete apps from their mobile phones? How long does it take before they make the decision to ...
- Five Sales Strategies B2B Firms Are Using to Boost Market Share
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, ...
- Five LinkedIn InMail Best-Practices [Infographic]
This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and ...
- Five Critical Areas Salespeople Need to Improve On [Infographic]
This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, ...
- Companies With the Best and Worst Reputations Among Americans
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll ...
- What Makes Customer Service Experiences Great or Terrible?
Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed ...
- Spotify Marketing: A Beginner's Guide [Infographic]
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve ...
- The Role of Authenticity in the Online Path to Purchase [Infographic]
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates ...
- How Americans Feel About Artificial Intelligence
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also ...
- The 10 Strongest and Most Valuable Global B2B Brands
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand ...
- The Five Key Metrics Every CMO Should Be Tracking [Infographic]
Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer ...
- How Search Changed Last Year [Infographic]
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in ...
- The Digital Marketing Jobs That Will Be Disrupted Most by AI
Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, ...
- How Business Owners Feel About Twitter's New Check Marks [Infographic]
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive ...
- How Small Business Owners Are Using AI [Infographic]
Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To ...
- Search Advertising Spend Trends for 2023
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, ...
- Does Marketing or Sales Own Customer Strategy?
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to ...
- The 10 Most Popular Email Greetings and Sign-Offs [Infographic]
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their ...
- Successful Business Owners' Advice for Scaling Operations [Infographic]
How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior ...
- Why Sales Teams Reject Leads From Marketing
Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To ...
- How the Pandemic Permanently Changed Marketers' Strategies
Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments ...
- What the Email Marketing Funnel Looks Like [Infographic]
This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email ...
- What Cloud Outages Mean for Your Business [Infographic]
This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.
- The Value of Intent Data for B2B Go-to-Market Teams
B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to ...
- How AI Will Affect Delivering Relevant Search Results
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to ...
- The Most Hated Brand in Countries Around the World [Infographic]
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets ...
- 10 Stats About Facebook Marketers Should Know [Infographic]
Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a ...
- The Responsibilities and Backgrounds of Copywriters
What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, ...
- The Biggest Challenges Salespeople Are Facing
Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with ...
- How Generative AI Is Changing Marketing [Infographic]
This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative ...
- 24 Do's and Don'ts of Social Media [Infographic]
To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing ...
- What Annoys People Most About SMS Marketing
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they ...
- CMO Survey: How ChatGPT Could Help Senior Marketers
Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and ...
- A Look at the B2B Buyer in 2023 [Infographic]
B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, ...
- How to Make an Infographic in Five Steps [Infographic]
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can ...
- Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, ...
- What B2B Marketing Teams That Outperform the Competition Do Differently
B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand ...
- Nine Email Marketing Tips for B2B Marketers [Infographic]
This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.
- 10 Email A/B Testing Best-Practices [Infographic]
This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 ...
- The Podcast Audience: Demographic Trends for 2023
The podcast audience in the United States has more than tripled in size over the past decade, according to recent ...
- What Leaders Would Change About Their Crisis Communications Plans
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use ...
- The 10 Golden Rules of SEO [Infographic]
What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.
- A Guide to Growth Hacking for Small Businesses [Infographic]
Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it ...
- Speed It Up: What Frustrates Business Website Visitors
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of ...
- Wither Facebook? The Social Platforms Used Most in 2023
Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use ...
- What Americans Value Most in a Job [Infographic]
Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, ...
- Can ChatGPT Write B2B Tech Articles? [Infographic]
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants ...
- Why Tone Matters More Than Ever in Business Communication
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research ...
- What Senior Tech Leaders Look for in B2B Content
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with ...
- Publication vs. Library: The Two Kinds of Content Strategies [Infographic]
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it ...
- 12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]
This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that ...
- Direct Mail Marketing in 2023: Top Challenges and Trends
Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to ...
- The Top Priorities of CMOs at Enterprise B2B Firms
Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their ...
- Seven Infographic Design Trends for 2023 [Infographic]
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage ...
- How to Turn Your Social Media Marketing Into a Profit Center [Infographic]
This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.
- What Slows the Creative Process Down
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down ...
- LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills
Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according ...
- A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]
This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience ...
- The 10 Phrases People Use Most When Searching Online [Infographic]
Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of ...
- Event Marketing in 2023: Trends and Challenges
Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from ...
