Contributed by Ayaz Nanji
- Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends
The average word count of blog posts has been steadily increasing over the past eight years and is now longer ...
- 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up ...
- Eight Graphic Design Trends That Will Define 2022 [Infographic]
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for ...
- Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, ...
- How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based ...
- The Top Areas Where Martech Tools Could Be Improved
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, ...
- Four Hiring Trends Marketing Managers Need to Know [Infographic]
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand ...
- The Pros and Cons of Automation for Small Businesses [Infographic]
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for ...
- Does Including Video on Site Landing Pages Boost Conversions?
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to ...
- 2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in ...
- 10 Web Design Trends for 2022 [Infographic]
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in ...
- 12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]
How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts ...
- SEO Expert Survey: Traffic, Budget, and Time Trends
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the ...
- Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half ...
- Brand-to-Demand: A Powerful Approach for Marketers [Infographic]
This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance ...
- 12 Key Benefits of Influencer Marketing for Brands [Infographic]
What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for ...
- Working From Bed: The State of Home Workspaces in 2021
Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research ...
- How Including Links in LinkedIn Posts Affects Engagement
Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital ...
- People's Customer Service Preferences in Times of Crisis [Infographic]
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.
- The State of Video Marketing in 2021 [Infographic]
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, ...
- The 5 Most Important Skills for the Future of Marketing
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, ...
- The 10 Brands Americans Feel Most Intimately Connected to in 2021
Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to ...
- 12 Key Digital Content Distribution Channels [Infographic]
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.
- How Emotional Intelligence Impacts Career Success [Infographic]
This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success.
- Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]
Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech ...
- Are Businesses Creating and Using Brand Guidelines?
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the ...
- 15 Leadership Lessons From Female Founders and CEOs [Infographic]
Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. ...
- How to Find a Life-Changing Mentor [Infographic]
This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles so ...
- How the Pandemic Has Made It Harder to Close B2B Deals
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions ...
- The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle ...
- The Benefits of LinkedIn for B2B Marketers [Infographic]
This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B ...
- Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags ...
- The Hybrid Future: How B2B Events Are Evolving
Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming ...
- Enterprise CMO Survey: How Marketing Ops Could Improve
CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing ...
- A Workflow for Creating Influencer Brand Posts [Infographic]
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps ...
- The 50 Most Searched for HR Questions on Google [Infographic]
Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.
- How the Pandemic Has Changed Marketing
Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they ...
- The Biggest Benefits of Intent Data for B2B Marketers
B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to ...
- How to Succeed With Video on 6 Popular Social Networks [Infographic]
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, ...
- LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of ...
- How Long It Takes to Read the Legal Fine Print on Popular Sites
It would take more than an hour for a person to read the legal fine print for popular online platforms ...
- B2B US Digital Ad Spend Forecast for 2021-2023
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research ...
- How to Use Email Metrics to Optimize Your Campaigns [Infographic]
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize ...
- What Is Search Intent? [Infographic]
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, ...
- What B2B Tech Marketers Want From Martech Solutions
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear ...
- Measuring Customer LTV: Marketers' Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent ...
- Email Marketing Stats You Need to Know [Infographic]
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to ...
- How to Be a Career-Changing Mentor [Infographic]
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is ...
- Marketing Budgets: Spend Drops Relative to Revenue at Enterprises
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.
- What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and ...
- The State of Gender Diversity in Marketing Roles [Infographic]
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing ...
- The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]
Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.
- B2B Marketers' Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to ...
- C-Suite Survey: The Top 5 Marketing Org Deficiencies
Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and ...
- The (Many) Benefits of Marketing Automation [Infographic]
What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased ...
- A 17-Step Process for Creating High-Performing Articles [Infographic]
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective ...
- What Makes a Brand Best-in-Class on Social Media
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from ...
- Four Characteristics of Won Sales Deals
Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and ...
- How to Create a Powerful Email Marketing Funnel [Infographic]
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?
- Five Tips for Improving Your Digital Presence [Infographic]
Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to ...
- 12 Work-From-Home Productivity Hacks [Infographic]
How can you boost productivity and set yourself up for success while working from home? Separating your work life and ...
- The State of Sales Coaching
Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according ...
- Webinar Benchmarks: Promotion and Attendance Trends
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ...
- Marketing Jobs in 2021: Location and Salary Trends [Infographic]
The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to ...
- Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]
Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.
- Do Salespeople Feel Underappreciated?
Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset ...
- Entertaining or Excessive? People's Perceptions of Various Ad Channels
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.
- 10 Interesting B2B Marketing Stats [Infographic]
Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? ...
- How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. ...
- How Grammar Mistakes Influence People's Perceptions of Companies
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according ...
- The Reputations of the 100 Most Visible Corporations
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris ...
- Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment ...
- Why Job Seekers Are Not Accepting Offers [Infographic]
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research ...
- How to Influence B2B Buyers' Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, ...
- The Behaviors of 'Buyer-First' Salespeople
What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 ...
- A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, ...
- What Marketers Need to Know About Clubhouse [Infographic]
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how ...
- Marketers' Biggest Struggles With Freelance Content Creators
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and ...
- Ad Retargeting in 2021: Channel, Goal, and KPI Trends
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring ...
- Four Examples of Brilliant B2B Marketing [Infographic]
This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating—and even brilliant—when it's rooted in human ...
- The Power of Writing Your Story [Infographic]
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus ...
- The State of B2B Content Amplification
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.
- What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand ...
- LinkedIn Content Engagement Benchmarks [Infographic]
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend ...
- Why Is Your Brand Forgettable? [Infographic]
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed ...
- The Demographics of 11 Major Social Networks
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, ...
- Email Design Best-Practices [Infographic]
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with ...
- 25 Must-Know Search Stats for 2021 [Infographic]
Did you know that 70% of search queries contain four words or more? Or that 48% of people are now ...
- The Average Job Tenure of CMOs in 2020
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been ...
- The Most Difficult Marketing Channels to Track
Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research ...
- 10 Actionable Ways to Personalize Your Messaging [Infographic]
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver ...
- 15 Writing Lessons From Famous Authors [Infographic]
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory ...
- Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent ...
- How Advertising Budgets Are Evolving in 2021
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, ...
- On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social ...
- A Marketer's Guide to Pinterest [Infographic]
Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on ...
- Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
- Content Marketing Salaries: Pay Ranges for Seven Common Job Titles
What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted ...
- How to Level-Up Your Company Culture [Infographic]
Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you ...
- A Quick Guide for Website Image Optimization [Infographic]
Some 39% of people say they will stop engaging with a website if the images do not load or take ...
