Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Angela Natividad
What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help).
more
by Angela Natividad
New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start!
more
by Ayaz Nanji
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
more
by Angela Natividad
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.
more
These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
more
by Ayaz Nanji
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually.
more
by Angela Natividad
'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed!
more
by Ayaz Nanji
Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.
more
by Verónica Jarski
Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.
more
by Christian Neri
Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites.
more
by Ayaz Nanji
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
more
by Barry Feldman
Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
more
by Angela Natividad
It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness.
more
by Verónica Jarski
Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
more
by Angela Natividad
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp!
more
by Kerry O'Shea Gorgone
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more.
more
by Ayaz Nanji
Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO.
more
by Angela Natividad
Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories.
more
by Ayaz Nanji
Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
more
by Kerry O'Shea Gorgone
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
more
by Verónica Jarski
Extend the life and reach of your content by repurposing it in various engaging ways.
more
by Angela Natividad
Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.
more
by Kerry O'Shea Gorgone
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting.
more
by Ayaz Nanji
How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States.
more
by Verónica Jarski
Content creation means engaging in a balancing act—walking a tightrope between content that's trustworthy and content that's shareable. These seven tips can help you keep your balance.
more
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions. more
![How to Best Use Instagram This Holiday Season [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151205-holiday-instagramming-infographic-lg.jpg)
![How Do You Compare With Serious Business Bloggers? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151121-serious-bloggers-infographic-lg.jpg)
![Create Snackable Content for Your Mobile Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151117-snackable-content-infographic-lg.jpg)
![How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151111-podcast-grant-miller-lg.jpg)
![How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151104-podcast-Mitchell-Levy-lg.jpg)
![How to Repurpose Your Content Correctly [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151103-content-repurpose-infographic-lg.jpg)
![Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO]](https://i.marketingprofs.com/assets/images/articles/lg/152028-podcast-lg.jpg)
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting. more
![Walking the Content Tightrope: How to Create Content That Is Shareable and Trustworthy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151024-walking-the-content-marketing-tightrope-infographic-lg.jpg)
MarketingProfs uses single