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by Verónica Jarski
Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.
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by Christian Neri
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.
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by Ayaz Nanji
Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
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by Christian Neri
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.
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by Ayaz Nanji
Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.
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by Ayaz Nanji
What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
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by Christian Neri
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal.
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by Kerry O'Shea Gorgone
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
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by Ayaz Nanji
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
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by Barry Feldman
Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
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by Christian Neri
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!
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by Ayaz Nanji
What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
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by Ayaz Nanji
More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
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by Christian Neri
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.
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by Ayaz Nanji
Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto.
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by Matthew Dibling
Sure, inbound marketing is great at generating top-of-funnel leads. But then what?
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by Kerry O'Shea Gorgone
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
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by Christian Neri
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.
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by Christian Neri
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide.
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by Ayaz Nanji
Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.
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by Ayaz Nanji
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
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by Christian Neri
From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.
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by Kerry O'Shea Gorgone
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
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by Verónica Jarski
You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
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by Christian Neri
Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.
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![Six Excuses Small Businesses Make for Not Having a Website [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160709-six-excuses-small-businesses-make-for-not-having-a-website-infographic-lg.jpg)
![How Brands and SMBs Are Using Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/300616b-ddp-lg.jpg)
![For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160622-podcast-Tracy-Rosecrans-lg.jpg)
![Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160618-tap-into-cheap-and-easy-marketing-tools-infographic-lg.jpg)
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
![How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160608-podcast-alicianne-rand-lg.jpg)
![Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/podcast-ron-ploof-lg.jpg)
![Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160517-five-noteworthy-ways-to-increase-engagement-on-youtube-infographic-lg.jpg)
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