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by Ayaz Nanji
Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen.
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by Christian Neri
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video.
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by Kerry O'Shea Gorgone
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
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by Ayaz Nanji
Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016.
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by Christian Neri
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
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by Ayaz Nanji
The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks.
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by Adam Weinroth
Food-related content is huge right now, so we analyzed the behavior of some 2 million visitors to recipe sites to see what they're looking for specifically.
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by Ayaz Nanji
Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
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by Christian Neri
This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more!
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by Kerry O'Shea Gorgone
Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more.
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by Verónica Jarski
Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.
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by Ayaz Nanji
What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want?
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by Christian Neri
Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships.
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by Verónica Jarski
Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
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by Verónica Jarski
Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.
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by Christian Neri
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.
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by Ayaz Nanji
Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
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by Christian Neri
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.
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by Ayaz Nanji
Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.
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by Ayaz Nanji
What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
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by Christian Neri
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal.
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by Kerry O'Shea Gorgone
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
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by Ayaz Nanji
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
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by Barry Feldman
Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
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by Christian Neri
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!
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![Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160803-podcast-daniel-bornstein-lg.jpg)
![The Recipes for Content Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160726-food-content-marketing-infographic-lg.jpg)
![The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160720-podcast-lwr-lg.jpg)
![How to Build a High-Converting Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170712-how-to-build-a-high-converting-marketing-funnel-infographic-lg.jpg)
![Six Excuses Small Businesses Make for Not Having a Website [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160709-six-excuses-small-businesses-make-for-not-having-a-website-infographic-lg.jpg)
![How Brands and SMBs Are Using Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/300616b-ddp-lg.jpg)
![For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/podcast-tracy-rosencrans-lg.jpg)
![Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160618-tap-into-cheap-and-easy-marketing-tools-infographic-lg.jpg)
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