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by Christian Neri
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more!
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by Christian Neri
This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more!
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by Laura Forer
Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it—and how your company could, too.
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by Kerry O'Shea Gorgone
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
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by Shannon Matthews
For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So... here are some SEO quick tips.
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by Ayaz Nanji
What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs?
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by Christian Neri
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more!
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by Ayaz Nanji
Which TV channels would consumers most want to include in an à la carte television package if they could build their own?
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by Christian Neri
This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more...
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by Laura Forer
Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with visual imagery.
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by Ayaz Nanji
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
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by Christian Neri
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...
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by Laura Forer
The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.
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What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
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by Christian Neri
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook...
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by Laura Forer
Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.
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by Ayaz Nanji
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
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by Christian Neri
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students.
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by Kerry O'Shea Gorgone
Get tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule.
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by Christian Neri
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more...
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by Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
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by Laura Forer
Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
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by Christian Neri
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more!
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by Laura Forer
New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
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by Ayaz Nanji
Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
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![What the Rise of Virtual Reality Means for Marketing [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170322-infographic-lg.gif)
![Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170322-podcast-Vern-Oakley-lg.jpg)
![Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170307-infographic-lg.jpg)
![Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170302-infographic-lg.jpg)
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... more![Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170223-infographic-lg.jpg)
![Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/241127-podcast-nathan-ellering-lg.jpg)
![Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170208-podcast-peter-hollens-lg.jpg)
![A Visual History of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170206-infographic-lg.jpg)
![How Marketers Can Use Technology to Excel at Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170202-infographic-lg.jpg)
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