Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Christian Neri
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more!
more
by Laura Forer
As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.
more
by Ayaz Nanji
Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
more
by Laura Forer
After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.
more
by Ayaz Nanji
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
more
by Ayaz Nanji
Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.
more
by Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more!
more
by Laura Forer
Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.
more
by Laura Forer
Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.
more
by Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!
more
by Laura Forer
Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.
more
by Laura Forer
Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.
more
by Ayaz Nanji
Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.
more
by Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
more
by Christian Neri
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more!
more
by Christian Neri
This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more!
more
by Laura Forer
Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it—and how your company could, too.
more
by Kerry O'Shea Gorgone
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
more
by Shannon Matthews
For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So... here are some SEO quick tips.
more
by Ayaz Nanji
What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs?
more
by Christian Neri
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more!
more
by Ayaz Nanji
Which TV channels would consumers most want to include in an à la carte television package if they could build their own?
more
by Christian Neri
This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more...
more
by Laura Forer
Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with visual imagery.
more
by Ayaz Nanji
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
more
![The State of Content and Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170419-infographic-lg.jpg)
![40 Video Stats You Should Know If You Work in E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170418-infographic-lg.jpg)
![11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170413-infographic-lg.jpg)
![How to Write Compelling Email Content Customers Want to Read [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170412-infographic-lg.jpg)
![The Ins and Outs of Awesome Infographics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170407-infographic-lg.jpg)
![The Business Impact of Good Creative [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170404-infographic-lg.jpg)
![What the Rise of Virtual Reality Means for Marketing [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170322-infographic-lg.gif)
![Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170322-podcast-Vern-Oakley-lg.jpg)
![Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170307-infographic-lg.jpg)
MarketingProfs uses single