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by Christian Neri
Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'.
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by Cassie Nelson
Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
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by Ayaz Nanji
The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson.
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by Ayaz Nanji
Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.
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by Christian Neri
Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips...
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by Christian Neri
LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster…
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by Christian Neri
Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...
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by Verónica Jarski
Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.
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by Christian Neri
Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more...
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by Ayaz Nanji
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.
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by Barry Feldman
Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process less overwhelming.
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by Ayaz Nanji
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
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by Christian Neri
Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.
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by Ayaz Nanji
Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their self-identity, according to recent research from Yahoo.
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by Christian Neri
This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more...
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by Ann Handley
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning.
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by Verónica Jarski
Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
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by Christian Neri
Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified leads on LinkedIn; and much more!
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by Christian Neri
Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on LinkedIn; Snapchat for lead gen; and much more...
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by Kerry O'Shea Gorgone
Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
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by Verónica Jarski
Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.
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by Christian Neri
Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; Millennials aren't shopping on social media...
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by Ann Handley
B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research.
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by Verónica Jarski
Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
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by Christian Neri
Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature we've all been waiting for, and top 10 social trends for 2017.
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Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'. more
Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more... more![How to Play the Game of Content Land and Win [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161109-contentland-infographic-lg.jpg)
Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more... more
![The Ultimate Homepage Planning Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161101-20-ideas-for-your-website-homepage-content-infographic-lg.jpg)
![Six Steps to Creating a Successful Infographic for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161015-why-infographic-should-be-part-of-your-seo-strategy-infographic-lg.jpg)
![Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161005-podcast-Kathy-Klotz-Guest-lg.JPG)
![How to Successfully Become an Online Brand Publisher [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161003-tips-for-becoming-a-successful-brand-publisher-infographic-lg.jpg)
![Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160927-instagram-stories-vs-snapchat-infographic-lg.jpg)
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