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by Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
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by Christian Neri
Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more...
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by Lee Evans
All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews?
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by Ayaz Nanji
Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.
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by Christian Neri
Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...
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by Ayaz Nanji
Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.
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by Christian Neri
Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline.
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by Kerry O'Shea Gorgone
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
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by Ayaz Nanji
Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches?
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by Christian Neri
Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'.
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by Cassie Nelson
Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
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by Ayaz Nanji
The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson.
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by Ayaz Nanji
Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.
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by Christian Neri
Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips...
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by Christian Neri
LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster…
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by Christian Neri
Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...
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by Verónica Jarski
Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.
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by Christian Neri
Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more...
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by Ayaz Nanji
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.
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by Barry Feldman
Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process less overwhelming.
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by Ayaz Nanji
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
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by Christian Neri
Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.
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by Ayaz Nanji
Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their self-identity, according to recent research from Yahoo.
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by Christian Neri
This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more...
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by Ann Handley
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning.
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![If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161207-podcast-kristen-craft-lg.jpg)
Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'. more
Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more... more![How to Play the Game of Content Land and Win [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161109-contentland-infographic-lg.jpg)
Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more... more
![The Ultimate Homepage Planning Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161101-20-ideas-for-your-website-homepage-content-infographic-lg.jpg)
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