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by Christian Neri
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...
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by Laura Forer
The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.
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What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
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by Christian Neri
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook...
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by Laura Forer
Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.
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by Ayaz Nanji
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
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by Christian Neri
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students.
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by Kerry O'Shea Gorgone
Get tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule.
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by Christian Neri
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more...
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by Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
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by Laura Forer
Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
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by Christian Neri
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more!
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by Laura Forer
New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
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by Ayaz Nanji
Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
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by Kerry O'Shea Gorgone
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.
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by Ayaz Nanji
Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
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by Christian Neri
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more...
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by Christian Neri
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...
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by Laura Forer
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
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by Ayaz Nanji
Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
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by Laura Forer
Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.
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by Ayaz Nanji
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.
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by Christian Neri
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more...
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by Laura Forer
Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
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by Ayaz Nanji
Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
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![Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170302-infographic-lg.jpg)
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... more![Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170223-infographic-lg.jpg)
![Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/241127-podcast-nathan-ellering-lg.jpg)
![Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170208-podcast-peter-hollens-lg.jpg)
![A Visual History of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170206-infographic-lg.jpg)
![How Marketers Can Use Technology to Excel at Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170202-infographic-lg.jpg)
![How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170125-adi-murali-lg.jpg)
![Your 2017 Marketing To-Do List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170119-infographic-lg.jpg)
![Fixing Native Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160116-infographic-lg.jpg)
![Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160117-ddp-lg.jpg)
![How to Create Infographics Using PowerPoint or Keynote [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170112-infographic-lg.jpg)
![How Digital Marketers Are Using Visual Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/120117-ddp-lg.jpg)
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