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by Ayaz Nanji
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
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by Christian Neri
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students.
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by Kerry O'Shea Gorgone
Get tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule.
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by Christian Neri
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more...
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by Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
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by Laura Forer
Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
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by Christian Neri
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more!
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by Laura Forer
New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
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by Ayaz Nanji
Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
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by Kerry O'Shea Gorgone
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.
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by Ayaz Nanji
Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
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by Christian Neri
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more...
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by Christian Neri
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...
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by Laura Forer
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
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by Ayaz Nanji
Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
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by Laura Forer
Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.
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by Ayaz Nanji
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.
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by Christian Neri
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more...
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by Laura Forer
Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
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by Ayaz Nanji
Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
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by Ayaz Nanji
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.
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by Christian Neri
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more!
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by Ayaz Nanji
Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
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by Laura Forer
Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.
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by Kerry O'Shea Gorgone
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content ...
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![The Most Important Google Search Rank Factors [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090116-ddp-lg.jpg)
![12 Examples of Killer Email Campaigns From 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170105-infographic-lg.jpg)
![A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170104-podcast-Marcus-Sheridan-lg.jpg)
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content ... more
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