Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Kerry O'Shea Gorgone
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.
more
by Ayaz Nanji
Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
more
by Christian Neri
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more...
more
by Christian Neri
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...
more
by Laura Forer
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
more
by Ayaz Nanji
Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
more
by Laura Forer
Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.
more
by Ayaz Nanji
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.
more
by Christian Neri
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more...
more
by Laura Forer
Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
more
by Ayaz Nanji
Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
more
by Ayaz Nanji
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.
more
by Christian Neri
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more!
more
by Ayaz Nanji
Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
more
by Laura Forer
Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.
more
by Kerry O'Shea Gorgone
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content ...
more
by Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
more
by Christian Neri
Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more...
more
by Lee Evans
All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews?
more
by Ayaz Nanji
Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.
more
by Christian Neri
Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...
more
by Ayaz Nanji
Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.
more
by Christian Neri
Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline.
more
by Kerry O'Shea Gorgone
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
more
by Ayaz Nanji
Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches?
more
![How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170125-adi-murali-lg.jpg)
![Your 2017 Marketing To-Do List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170119-infographic-lg.jpg)
![Fixing Native Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160116-infographic-lg.jpg)
![Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160117-ddp-lg.jpg)
![How to Create Infographics Using PowerPoint or Keynote [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170112-infographic-lg.jpg)
![How Digital Marketers Are Using Visual Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/120117-ddp-lg.jpg)
![The Most Important Google Search Rank Factors [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090116-ddp-lg.jpg)
![12 Examples of Killer Email Campaigns From 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170105-infographic-lg.jpg)
![A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170104-podcast-Marcus-Sheridan-lg.jpg)
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content ... more
![If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161207-podcast-kristen-craft-lg.jpg)
MarketingProfs uses single