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by Ayaz Nanji
What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
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by Ayaz Nanji
More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
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by Christian Neri
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.
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by Ayaz Nanji
Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto.
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by Matthew Dibling
Sure, inbound marketing is great at generating top-of-funnel leads. But then what?
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by Kerry O'Shea Gorgone
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
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by Christian Neri
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.
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by Christian Neri
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide.
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by Ayaz Nanji
Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.
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by Ayaz Nanji
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
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by Christian Neri
From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.
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by Kerry O'Shea Gorgone
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
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by Verónica Jarski
You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
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by Christian Neri
Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.
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by Verónica Jarski
Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
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by Christian Neri
This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover.
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by Ayaz Nanji
Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
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by Verónica Jarski
Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning and creating content.
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by Ayaz Nanji
What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
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by Verónica Jarski
Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
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by Christian Neri
This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video.
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by Verónica Jarski
Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
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by Ayaz Nanji
Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.
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by Ayaz Nanji
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
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by Barry Feldman
Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
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The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
![How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160608-podcast-alicianne-rand-lg.jpg)
![Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/podcast-ron-ploof-lg.jpg)
![Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160517-five-noteworthy-ways-to-increase-engagement-on-youtube-infographic-lg.jpg)
![The Science Behind the Most Popular Infographics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160510-the-science-behind-the-most-successful-infographics-infographic-lg.jpg)
![How to Create Content Ideas for New Clients [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160503-how-to-create-content-ideas-for-a-new-client-infographic-lg.jpg)
![Beware of Unsafe User-Generated Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160430-beware-of-unsafe-user-generated-content-infographic-lg.jpg)
![Seven Common Blogging Mistakes to Avoid [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160426-seven-common-blogging-mistakes-to-avoid-infographic-lg.jpg)
![21 Video Marketing Ideas for Small-Business Budgets [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160423-21-video-marketing-ideas-for-small-budgets-infographic-lg.jpg)
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