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by Christian Neri
From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.
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by Kerry O'Shea Gorgone
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
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by Verónica Jarski
You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
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by Christian Neri
Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.
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by Verónica Jarski
Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
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by Christian Neri
This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover.
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by Ayaz Nanji
Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
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by Verónica Jarski
Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning and creating content.
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by Ayaz Nanji
What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
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by Verónica Jarski
Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
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by Christian Neri
This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video.
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by Verónica Jarski
Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
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by Ayaz Nanji
Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.
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by Ayaz Nanji
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
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by Barry Feldman
Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
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by Christian Neri
Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion.
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by Ayaz Nanji
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
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by Christian Neri
All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck.
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by Ayaz Nanji
The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
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by Ayaz Nanji
What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies?
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by Verónica Jarski
In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows away the competition.
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by Christian Neri
Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office.
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by Ayaz Nanji
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.
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by Verónica Jarski
What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
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How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."
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