Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Christian Neri
Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr.
more
by Ayaz Nanji
Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.
more
by Christian Neri
This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar.
more
by Christian Neri
Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course.
more
by Verónica Jarski
Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
more
by Christian Neri
Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns.
more
by Ayaz Nanji
What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
more
by Verónica Jarski
Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
more
by Christian Neri
This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution.
more
by Ayaz Nanji
B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.
more
by Verónica Jarski
As technology brings changes in how users consume content, publishers also need to adapt to those trends. Here's a look at the top trends in 2016.
more
by Christian Neri
Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please.
more
by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
more
by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
more
by Ayaz Nanji
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
more
by Christian Neri
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns.
more
by Ayaz Nanji
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
more
by Christian Neri
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands.
more
by Ayaz Nanji
An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a recent report from Wyzowl.
more
by Christian Neri
This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy!
more
by Ayaz Nanji
Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.
more
by Barry Feldman
Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
more
by Angela Natividad
This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans.
more
by Verónica Jarski
A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
more
by Verónica Jarski
Peek into the content marketing crystal ball and see what industry experts predict for the new year.
more
Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr. more
This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar. more
![A Sensible Social Media Checklist for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160308-social-media-checklist-for-2016-infographic-lg.jpg)
![11 Common Website Conversion Killers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160227-eleven-leading-website-conversion-killers-infographic-lg.jpg)
![Content Marketing Trends in 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160220-content-marketing-trends-for-2016-infographic-lg.jpg)
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns. more
![What Content Types Should You Create? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160123-what-content-types-should-you-create-infographic-lg.jpg)
![The Science of Creating Highly Shareable Roundup Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/16019-science-of-highly-shareable-posts-infographic-lg.jpg)
![Content Marketing Predictions for 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/content-marketing-predictions-2016-infographic-lg.jpg)
MarketingProfs uses single