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by Kerry O'Shea Gorgone
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
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by Laura Forer
Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured?
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by Ayaz Nanji
Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size.
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by Laura Forer
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.
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by Laura Forer
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention.
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by Ayaz Nanji
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
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by Laura Forer
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine.
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by Ayaz Nanji
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.
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by Kerry O'Shea Gorgone
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
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by Laura Forer
Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner?
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by Ayaz Nanji
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
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by Laura Forer
See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.
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by Ayaz Nanji
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
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by Laura Forer
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.
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by Laura Forer
There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups.
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by Laura Forer
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.
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by Ayaz Nanji
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.
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by Laura Forer
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement.
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by Laura Forer
Make sure you get the most out of your video investment with these 10 ideas to help create and distribute your marketing videos.
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by Ayaz Nanji
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo.
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by Laura Forer
Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.
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by Ayaz Nanji
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
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by Laura Forer
Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands.
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by Laura Forer
Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?
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by Laura Forer
Give your eyes a treat and find design inspiration with this visual guide to current creative trends.
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![Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180517-podcast-ryan-malone-lg.jpg)
![Six Important Points About the State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180510-infographic-lg.jpg)
![Eight Ways to Make Money on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180427-infographic-lg.jpg)
![How to Use Virtual Reality in Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180425-infographic-lg.jpg)
![What Converts? Web Landing Page Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/240418-ddp-lg.jpg)
![How to Make Your Infographics Stand Out [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180423-infographic-lg.jpg)
![Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180404-podcast-Daniel-Waas-lg.jpg)
![How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180402-infographic-lg.jpg)
![What You Need to Know to Livestream Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180326-infographic-lg.jpg)
![The State of Sales Content ROI [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200318-ddp-lg.jpg)
![How to Measure Your Content Marketing Efforts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180319-infographic-lg.jpg)
![How Do Different Age Groups Consume Online Content? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180316-infographic-lg.jpg)
![Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180313-infographic-lg.jpg)
![23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180308-infographic-lg.jpg)
![10 Tips for Video Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180306-infographic-lg.jpg)
![Five Reasons People Are Wired for Visual Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180226-infographic-lg.jpg)
![360 Degrees of Success: 360 Video vs. Regular Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180223-infographic-lg.jpg)
![The Rise of the Story Format on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180222-infographic-lg.jpg)
![Creative Trends We'll Be Seeing More of in 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180209-infographic-lg.jpg)
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