Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Laura Forer
Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner?
more
by Ayaz Nanji
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
more
by Laura Forer
See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.
more
by Ayaz Nanji
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
more
by Laura Forer
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.
more
by Laura Forer
There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups.
more
by Laura Forer
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.
more
by Ayaz Nanji
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.
more
by Laura Forer
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement.
more
by Laura Forer
Make sure you get the most out of your video investment with these 10 ideas to help create and distribute your marketing videos.
more
by Ayaz Nanji
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo.
more
by Laura Forer
Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.
more
by Ayaz Nanji
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
more
by Laura Forer
Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands.
more
by Laura Forer
Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?
more
by Laura Forer
Give your eyes a treat and find design inspiration with this visual guide to current creative trends.
more
by Laura Forer
Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective.
more
by Laura Forer
As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.
more
by Kerry O'Shea Gorgone
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals.
more
by Laura Forer
Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy marketers can plan for in the coming year.
more
by Kerry O'Shea Gorgone
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
more
by Christian Neri
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...
more
by Laura Forer
More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.
more
by Ayaz Nanji
Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?
more
by Christian Neri
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!
more
![How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180402-infographic-lg.jpg)
![What You Need to Know to Livestream Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180326-infographic-lg.jpg)
![The State of Sales Content ROI [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200318-ddp-lg.jpg)
![How to Measure Your Content Marketing Efforts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180319-infographic-lg.jpg)
![How Do Different Age Groups Consume Online Content? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180316-infographic-lg.jpg)
![Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180313-infographic-lg.jpg)
![23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180308-infographic-lg.jpg)
![10 Tips for Video Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180306-infographic-lg.jpg)
![Five Reasons People Are Wired for Visual Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180226-infographic-lg.jpg)
![360 Degrees of Success: 360 Video vs. Regular Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180223-infographic-lg.jpg)
![The Rise of the Story Format on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180222-infographic-lg.jpg)
![Creative Trends We'll Be Seeing More of in 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180209-infographic-lg.jpg)
![Social Video Marketing Tips for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180208-infographic-lg.jpg)
![Content Marketing 2018: Final Call for Boarding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180205-infographic-lg.jpg)
![The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180131-podcast-Chris-Marr-lg.jpg)
![What's New in Video Marketing? Trend Predictions for 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180124-infographic-lg.jpg)
![Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180124-podcast-Jason-Miller-lg.jpg)
![Marketing Tips for Livestreaming on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180117-infographic-lg.jpg)
MarketingProfs uses single