Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs.
more
by Laura Forer
How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.
more
by Kerry O'Shea Gorgone
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.
more
by Laura Forer
This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement.
more
by Christian Neri
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...
more
by Kerry O'Shea Gorgone
Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool.
more
by Ann Handley
B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what content marketing can achieve. See what else the annual study by MarketingProfs and Content Marketing Institute uncovered.
more
by Laura Forer
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence.
more
by Christian Neri
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends...
more
by Ayaz Nanji
Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.
more
by Ayaz Nanji
What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?
more
by Ayaz Nanji
Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center for Marketing Research, University of Massachusetts, Dartmouth.
more
by Christian Neri
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more!
more
by Christian Neri
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more!
more
by Ayaz Nanji
Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista.
more
by Christian Neri
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses...
more
by Kerry O'Shea Gorgone
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.
more
by Laura Forer
Facebook videos can engage your customers and drive new leads, and they don't have to be daunting to create or promote. Today's infographic offers 11 tips to ensure your videos stand out.
more
by Christian Neri
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more!
more
by Ayaz Nanji
Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.
more
by Christian Neri
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...
more
by Laura Forer
The "Approachable Expert" is the best type of voice to use in explainer videos, according to research by Digital Brew. Check out the infographic to see what that means and how to find the right person to match your brand's voice.
more
by Ayaz Nanji
Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.
more
by Ayaz Nanji
Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
more
by Christian Neri
Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories...
more
![How to Write the Most Effective Social Media Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171214-infographic-lg.jpg)
![B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171213-podcast-lee-odden-lg.jpg)
![The Small Business Guide to Instagram Stories [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171211-infographic-lg.jpg)
![Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171206-podcast-Tom-Fishburne-lg.JPG)
![The Right Content at Your Events Makes All the Difference [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171204-infographic-lg.jpg)
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. more
![Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171108-podcast-amanda-milligan-lg.jpg)
![The Small Business Guide to Facebook Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171107-infographic-lg.jpg)
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming... more![Creating Videos: What to Look for in a Voiceover Artist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171025-infographic-lg.jpg)
![The Most Effective Number in Article Headlines [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/231917-ddp-lg.jpg)
MarketingProfs uses single