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by Laura Forer
Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.
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by Ayaz Nanji
Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?
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by Christian Neri
Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend.
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by Laura Forer
An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors to consider.
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by Ayaz Nanji
One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.
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by Christian Neri
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes.
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by Ayaz Nanji
Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.
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by Laura Forer
Love it or hate it, PowerPoint is a fundamental tool for most marketers and salespeople. On its 30th birthday, check out how it has evolved from overhead-projector assistant to ubiquitous presentation tool.
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by Laura Forer
No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings.
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by Christian Neri
This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more!
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by Ayaz Nanji
Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.
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by Christian Neri
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more!
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by Laura Forer
As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.
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by Ayaz Nanji
Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
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by Laura Forer
After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.
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by Ayaz Nanji
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
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by Ayaz Nanji
Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.
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by Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more!
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by Laura Forer
Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.
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by Laura Forer
Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.
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by Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!
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by Laura Forer
Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.
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by Laura Forer
Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.
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by Ayaz Nanji
Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.
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by Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
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![How to Use Product Videos to Boost E-Commerce Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170515-infographic-lg.jpg)
![How to Select an Influencer Marketing Marketplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170511-infographic-lg.jpg)
![Happy 30th Birthday, PowerPoint! A Look at the History of the Presentation Powerhouse [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170502-infographic-lg.jpg)
![What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170327-infographic-lg.jpg)
![The State of Content and Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170419-infographic-lg.jpg)
![40 Video Stats You Should Know If You Work in E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170418-infographic-lg.jpg)
![11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170413-infographic-lg.jpg)
![How to Write Compelling Email Content Customers Want to Read [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170412-infographic-lg.jpg)
![The Ins and Outs of Awesome Infographics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170407-infographic-lg.jpg)
![The Business Impact of Good Creative [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170404-infographic-lg.jpg)
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