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by Laura Forer
"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.
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by David Spark
As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic on-camera mistakes rookie interviewers and video producers make.
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by Christian Neri
Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more...
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by Ayaz Nanji
Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map, according to research from Content Marketing Institute.
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by Laura Forer
Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today's infographic.
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by Christian Neri
YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social...
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by Laura Forer
The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use the medium.
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by Christian Neri
Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more!
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by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
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by Christian Neri
This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; much more!
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by Kerry O'Shea Gorgone
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!
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by Christian Neri
Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers...
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by Ayaz Nanji
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief.
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by Christian Neri
Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more!
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by Laura Forer
How are marketers using video in social media—and, more important, what do consumers want in social videos? This infographic by Animoto has answers.
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by Christian Neri
This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and much more!
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by Kerry O'Shea Gorgone
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.
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by Christian Neri
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more!
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by Ayaz Nanji
Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.
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by Christian Neri
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more!
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by Ayaz Nanji
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.
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by Ayaz Nanji
List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
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by Kerry O'Shea Gorgone
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
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by Christian Neri
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more!
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by Laura Forer
Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel.
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![What Makes a Great 'About Us' Page [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170915-infographic-lg.jpg)
![The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170901-infographic-lg.jpg)
![How Brands Use Instagram Stories [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170829-infographic-lg.jpg)
![A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170816-podcast-alan-alda-lg.jpg)
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way! more
![Everything You Need to Know About Using Video in Social Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170801-infographic-lg.jpg)
![Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170726-podcast-dms-pascual-lg.jpg)
![Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170712-podcast-john-jantsch-lg.jpg)
![Video Content and Its Role in the Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170706-infographic-lg.jpg)
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