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by Kerry O'Shea Gorgone
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.
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by Ayaz Nanji
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.
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by Kerry O'Shea Gorgone
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'
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by Laura Forer
From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.
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by Kerry O'Shea Gorgone
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves."
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by Kerry O'Shea Gorgone
In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.
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by Kerry O'Shea Gorgone
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.
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by Kerry O'Shea Gorgone
Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries.
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by Ann Handley
Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program.
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by Laura Forer
How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience.
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by Laura Forer
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
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by Ayaz Nanji
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
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by Ayaz Nanji
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
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by Kerry O'Shea Gorgone
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
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by Laura Forer
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.
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by Laura Forer
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script.
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by Ayaz Nanji
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
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by Laura Forer
YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that.
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Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?!
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by Ayaz Nanji
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
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by Ayaz Nanji
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
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by Ayaz Nanji
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.
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by Kerry O'Shea Gorgone
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.
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by Laura Forer
Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic.
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by Ayaz Nanji
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
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![How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181129-podcast-dave-birss-lg.jpg)
![Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181120-podcast-walter-gioglio-lg.jpg)
![Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181101-podcast-Clare-McDermott.jpg)
![The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180404-podcast-Daniel-Waas-lg.jpg)
![How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181018-podcast-amisha-gandhi-lg.jpg)
![B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/sm/181011-podcast-cindy-klein-roche.jpg)
![Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181008-infographic-lg.jpg)
![How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181001-infographic-lg.jpg)
![Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200918-ddp-lg.jpg)
![Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180906-podcast-Jon-Burkhart-lg.jpg)
![64 Statistics That Will Guide Your Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180813-infographic-lg.jpg)
![The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180730-infographic-lg.jpg)
![How to Get Your YouTube Videos to Rank in Search Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180628-infographic-lg.jpg)
![Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180530-podcast-garrett-moon-lg.jpg)
![The Ultimate Guide to Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180529-infographic-lg.jpg)
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