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by Laura Forer
How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience.
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by Laura Forer
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
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by Ayaz Nanji
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
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by Ayaz Nanji
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
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by Kerry O'Shea Gorgone
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
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by Laura Forer
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.
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by Laura Forer
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script.
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by Ayaz Nanji
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
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by Laura Forer
YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that.
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Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?!
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by Ayaz Nanji
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
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by Ayaz Nanji
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
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by Ayaz Nanji
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.
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by Kerry O'Shea Gorgone
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.
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by Laura Forer
Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic.
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by Ayaz Nanji
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
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by Kerry O'Shea Gorgone
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
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by Laura Forer
Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured?
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by Ayaz Nanji
Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size.
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by Laura Forer
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.
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by Laura Forer
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention.
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by Ayaz Nanji
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
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by Laura Forer
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine.
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by Ayaz Nanji
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.
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by Kerry O'Shea Gorgone
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
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![Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181008-infographic-lg.jpg)
![How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181001-infographic-lg.jpg)
![Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200918-ddp-lg.jpg)
![Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180906-podcast-Jon-Burkhart-lg.jpg)
![64 Statistics That Will Guide Your Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180813-infographic-lg.jpg)
![The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180730-infographic-lg.jpg)
![How to Get Your YouTube Videos to Rank in Search Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180628-infographic-lg.jpg)
![Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180530-podcast-garrett-moon-lg.jpg)
![The Ultimate Guide to Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180529-infographic-lg.jpg)
![Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180517-podcast-ryan-malone-lg.jpg)
![Six Important Points About the State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180510-infographic-lg.jpg)
![Eight Ways to Make Money on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180427-infographic-lg.jpg)
![How to Use Virtual Reality in Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180425-infographic-lg.jpg)
![What Converts? Web Landing Page Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/240418-ddp-lg.jpg)
![How to Make Your Infographics Stand Out [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180423-infographic-lg.jpg)
![Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180404-podcast-Daniel-Waas-lg.jpg)
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