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by Laura Forer
Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective.
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by Laura Forer
As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.
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by Kerry O'Shea Gorgone
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals.
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by Laura Forer
Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy marketers can plan for in the coming year.
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by Kerry O'Shea Gorgone
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
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by Christian Neri
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...
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by Laura Forer
More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.
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by Ayaz Nanji
Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?
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by Christian Neri
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!
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by Laura Forer
One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers.
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by Ayaz Nanji
Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.
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by Ayaz Nanji
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association.
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by Christian Neri
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more!
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by Laura Forer
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.
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by Ayaz Nanji
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.
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by Laura Forer
The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.
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by Christian Neri
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...
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by Laura Forer
Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they listen, how much ad revenue is generated, and more.
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by Laura Forer
When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide.
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by Christian Neri
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!
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by Ayaz Nanji
The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs.
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by Laura Forer
How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.
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by Kerry O'Shea Gorgone
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.
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by Laura Forer
This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement.
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by Christian Neri
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...
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![Social Video Marketing Tips for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180208-infographic-lg.jpg)
![Content Marketing 2018: Final Call for Boarding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180205-infographic-lg.jpg)
![The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180131-podcast-Chris-Marr-lg.jpg)
![What's New in Video Marketing? Trend Predictions for 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180124-infographic-lg.jpg)
![Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180124-podcast-Jason-Miller-lg.jpg)
![Marketing Tips for Livestreaming on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180117-infographic-lg.jpg)
![How to Get More YouTube Subscribers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180112-infographic-lg.jpg)
![The Ultimate Grammar Cheat Sheet for Writers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171212-infographic-lg.jpg)
![How to Keep Up With the Rise of the Visual Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180102-infographic-lg.jpg)
![The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171219-infographic-lg.jpg)
![Your Three-Step Road Map to Creating Viral Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171218-infographic-lg.jpg)
![How to Write the Most Effective Social Media Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171214-infographic-lg.jpg)
![B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171213-podcast-lee-odden-lg.jpg)
![The Small Business Guide to Instagram Stories [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171211-infographic-lg.jpg)
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