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Marketing Quick Reads: Most Recent

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  • VARs: Be YourselvesHigh-Tech Mktg & Sales
    A value-added reseller's identity is not just about the vendors it keeps. In a tough economy and an ever-changing business environment, smart solution providers are working hard to promote their ...
  • You Spent How Much on Lunch?Marketing Inspiration
    Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
  • Somebody's Watching MeEmail Marketing
    In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay ...
  • So Hot You're Cool, So Cool You're HotSmall Business
    "A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are ...
  • Brother, Can't You Spare the Time?Marketing in a Downturn
    Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
  • I Love How I Hate YouCustomer Insight
    It strikes fear in the hearts of marketers worldwide: the dreaded online consumer complaint that goes viral. What's a good company to do when one angry customer threatens to destroy ...
  • Why? Because I Can!Email Marketing
    "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
  • Free Shipping!Marketing Analytics
    Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested ...
  • Fee-Fi-Fo-FumSmall Business
    Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge ...
  • Don't Forget Those News GuysSearch Engine Marketing
    Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old ...
  • Shake It Up, BabyMobile Marketing
    Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
  • [Your Name Here]Email Marketing
    Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
  • Fear Not, NumerophobicsHigh-Tech Mktg & Sales
    Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain ...
  • So, It's Like a Barn?Marketing Inspiration
    "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
  • Wonder-Twin Powers, Activate!Email Marketing
    Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they ...
  • Come Tweet With MeSocial Media
    Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
  • Tip Your Hat to the Tried-and-TrueB2B Marketing
    "Too often, we are looking for silver-bullet systems or recipes for success, while ignoring the basics," says Bill Rice in a post at the Better Closer blog. "In my experience, ...
  • Don't Hate the PlayaSmall Business
    Companies in the high-end service industry often do much more than turn a blind eye to the extramarital escapades of their guests. "[T]he owners and managers of the world's most ...
  • Glamp It UpMarketing in a Downturn
    Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
  • Fly a Mile in Their ShoesCustomer Insight
    In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
  • Who Invited You?Email Marketing
    Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
  • ¿Habla Español?Marketing Analytics
    Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on ...
  • Talk to the HandSmall Business
    If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
  • Getting Hot, Hot, HotterSearch Engine Marketing
    Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  • Outside the Box, Inside the PocketMobile Marketing
    Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And ...

Results for Marketing Quick Reads » Most Recent: 1 - 25 of 1189
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