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Marketing Quick Reads: Most Recent

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  • How to Defeat Six Fierce Opponents of Compelling ContentContent Marketing
    Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  • Are Popover Forms Right for You?Email Marketing
    Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  • Why a Silent Customer Can Be DeadlySmall Business
    Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year ...
  • The Case for Hiring an SEO AgencySearch Engine Marketing
    Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
  • Five Tips for Building Brand Fidelity With TumblrSocial Media
    Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
  • Three Tricks for Getting Your Lead Gen Program Where You Want It To GoB2B Marketing
    "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
  • A Seven-Step Road Map for Your Content MarketingContent Marketing
    Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
  • Four Ways to Optimize Your Email's Call to ActionEmail Marketing
    Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  • Three Ways to Optimize Your Online Content ProgramSmall Business
    "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  • Three Ways to Make Your Content Search-FriendlySearch Engine Marketing
    In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
  • Socialize Me! In Stages, Though, Please.Social Media
    The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social ...
  • Four Tips for Generating Leads With EmailB2B Marketing
    "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  • Six Ways to Make Your Content ShareableContent Marketing
    Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  • Four Ways Small Businesses Can Make a Big Email SplashEmail Marketing
    "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  • Three Tips for the Introverted Conference AttendeeSmall Business
    Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a ...
  • Four Ways to Own the First SERPSearch Engine Marketing
    "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  • Social Media Trends With Benefits in 2012Social Media
    The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  • Five Ways to Boost B2B Fan Engagement on FacebookB2B Marketing
    Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  • Create Content for Each Stage of the B2B Buying JourneyContent Marketing
    Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  • Three Tips for Effective Feedback-Loop ManagementEmail Marketing
    "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  • Don't Let Doubt Kill Your Big IdeaSmall Business
    It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
  • Three Ways to Enhance SEO With TwitterSearch Engine Marketing
    "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  • Maximizing Your Brand Presence on Google+Social Media
    Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  • Four Steps to Taming Wild B2B DataB2B Marketing
    In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  • Five Tips for Attaining Editorial ExcellenceContent Marketing
    People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...

Results for Marketing Quick Reads » Most Recent: 1 - 25 of 1939
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