Contributed by Ayaz Nanji
- Instagram Reels Benchmarks for 2022 [Infographic]
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published ...
- B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to ...
- How Comms and PR Work Is Changing
More than three quarters of comms and PR professionals say their volume of work has increased over the past few ...
- Digital Audio Trends for 2022 [Infographic]
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. ...
- How to Motivate Today's Employees [Infographic]
Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts ...
- Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year ...
- What Employers Look for When Hiring Social Media Managers
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?
- Many Roads to CMO: The Backgrounds of 20 Top Marketers [Infographic]
This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.
- 25 Twitter Marketing Tips That Actually Work [Infographic]
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting ...
- The 10 Most Valuable Global Brands in 2022
Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according ...
- Digital Marketing Salary Trends for 2022
Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three ...
- Eight Approaches for Coming Up With Great Infographic Ideas [Infographic]
Explore eight approaches for coming up with great infographic ideas, from looking to solve a burning problem to finding ways ...
- What B2B Tech Marketers Are Doing in 2022 [Infographic]
B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to ...
- How In-House Creative Teams Are Changing
In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.
- Why and How Businesses Engage in Social Media Listening
Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service ...
- The Top 10 Workplace Skills Trending on Search [Infographic]
Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for ...
- The Best Times to Post on Social Media in 2022 [Infographic]
To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than ...
- The Most Important Considerations When Evaluating a New CRM
Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according ...
- Small Business Content Marketing Trends for 2022
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the ...
- 16 Tips for Becoming a Better Content Writer [Infographic]
How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in ...
- The Top 10 Content Marketing Influencers in 2022 [Infographic]
Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very ...
- The State of SMS Marketing in 2022
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according ...
- The Top Challenges B2B Sales Reps Face Early in the Sales Cycle
B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to ...
- 12 Tips for Making a Standout LinkedIn Profile [Infographic]
This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're ...
- Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]
According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and ...
- The Social Media Platforms Used Most by Journalists
Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for ...
- Do Marketers Understand AI-Powered Martech?
Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent ...
- The Top Benefits of Hybrid and Remote Work According to CEOs [Infographic]
Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to ...
- 11 Types of Marketing That Should Be on Your Radar [Infographic]
As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what ...
- How Americans Feel About These 16 Emerging Technologies
How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for ...
- Small Business Owners' Favorite Tactics for Different Funnel Stages
Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering ...
- Ad Creative Best-Practices for Reddit [Infographic]
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this ...
- Hot Topics: The Summer Conversions Trending on Twitter [Infographic]
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.
- The Top 20 Purpose-Driven Brands
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog ...
- The Average Compensation of B2B Tech CMOs
Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), ...
- Six KPIs Marketers Should Be Tracking [Infographic]
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to ...
- How Gen Z Relates to Brands [Infographic]
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite ...
- How the C-Suite Views the US Economy and Hiring Climate
Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.
- Email Subject Line Benchmarks for Common Tactics and Words
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined ...
- The Top Pride Hashtags on LinkedIn [Infographic]
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created ...
- The History and Future of Web Analytics [Infographic]
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this ...
- The B2B Marketing-Sales Divide: More Leads vs. Better Leads
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing ...
- The Average CMO Tenure at Major Brands
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to ...
- An 11-Step Plan for Improving Your SEO Strategy [Infographic]
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines.
- Useful Tools for Managing Your Online Communities [Infographic]
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.
- The Link Between Remote Work and Employee Happiness
The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent ...
- The 10 Brands With the Best (and Worst) Reputations in the US
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and ...
- The Impact of Reddit Ads [Infographic]
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user ...
- 13 Interview Questions Asked By Successful Business Leaders [Infographic]
This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and ...
- The Top Challenges to Providing an Exceptional B2B Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to ...
- How Well Do B2B Firms Handle Routing Sales Leads?
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean ...
- Three Reasons Marketing Leaders Turn to AI [Infographic]
How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams ...
- The Benefits of Talking About Sustainability on LinkedIn [Infographic]
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and ...
- The 10 Brands People Feel Most Intimately Connected to in 2022
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
- The Podcast Boom: Audience and Content Trends
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently ...
- Taking the Mystery Out of Email Deliverability [Infographic]
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?
- 15 Data Fallacies to Avoid [Infographic]
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can ...
- How Cookie Loss Is Affecting Enterprise Marketing Strategies
Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact ...
- The Content Preferences of B2B Buyers
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and ...
- LinkedIn's Top Companies to Work for in 2022 [Infographic]
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company ...
- How a Unified Brand Multiplies ROI [Infographic]
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content ...
- How Different Business Teams Distribute Video Content
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute ...
- How Many Words Do People Use When Searching Online?
Online searches tend to be very short: Most consist of just one or two words, according to recent research from ...
- Video Ad Specs That Work Across Social Networks [Infographic]
This infographic provides common specs for social media video ads that marketers can use across channels.
- How to Use Psychology in E-Commerce [Infographic]
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence ...
- The Top Challenges Women Face in Revenue-Generating Roles
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women ...
- The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides ...
- The Life of a Social Media Manager [Infographic]
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how ...
- The Most Commonly Tattooed Brands [Infographic]
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram ...
- The Digital Activities Marketers Are Excelling At and Struggling With
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but ...
- The Top Tactics for Generating High-Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of ...
- Five Problems That Drive Customer Churn [Infographic]
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough ...
- Four Ways Conversational AI Can Boost Conversions [Infographic]
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and ...
- The Martech Solutions Marketers Can't Live Without
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, ...
- Does Using More Hashtags on Instagram Increase Views?
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.
- What Is Marketing Operations? [Infographic]
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, ...
- The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
- The Top Customer Engagement and Experience Challenges in 2022
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according ...
- The Top Challenges to Meeting Productivity
Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their ...
- What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can ...
- LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research ...
- How Employers Can Foster a Stronger Culture and Reduce Burnout
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a ...
- Four Social Media Design Trends for 2022 [Infographic]
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel ...
- Creative Best-Practices for TikTok [Infographic]
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct ...
- The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, ...
- The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent ...
- Adapting Marketing Measurement to a Post-Cookie World [Infographic]
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
- 12 Tech Trends to Watch in 2022 and Beyond [Infographic]
This infographic provides an overview of 12 technology trends and explores why each matters.
- Global Spend Trends for Out-of-Home and Cinema Advertising
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
- Email Marketing Benchmarks: Trends From 2021
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction ...
- Four Ways Marketers Can Look After Their Mental Health [Infographic]
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins.
- Seven Perks of B2B Marketing and Sales Alignment [Infographic]
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster ...
- B2B Marketers' Biggest Demand Generation Challenges
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according ...
- CMO Survey: The Biggest Obstacles to Growth in 2022
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, ...
- How Brands Should Engage on Twitter [Infographic]
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, ...
- Four Ways to Give Your Podcast a Creative Boost [Infographic]
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to ...
- What Engineers Want From Vendor Marketers and Salespeople
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according ...
- What Makes People Trust an Organization?
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being ...
- The Periodic Table of Community Strategy [Infographic]
This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of ...
- The Critical Risks That Threaten the World [Infographic]
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from ...
