Contributed by Ayaz Nanji
- CEOs and Social Media: What the Public Expects of Leaders [Infographic]
Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S ...
- The 10 Most Influential Digital Marketers on Twitter
Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about ...
- The 10 Most Common Phrases in Viral Headlines
Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, ...
- The Write Stuff: Is High-Quality Content More Effective?
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on ...
- What Americans Listen to While Commuting
Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from ...
- How Stressful Are Senior Marketing Jobs?
Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, ...
- SEO Jobs in 2016: Salary and Hiring Trends
The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries ...
- Content Preferences of Millennial B2B Buyers
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
- What Consumers Want From Brand Emails
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
- How Media Consumption Habits Are Changing [Infographic]
Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report ...
- Digital Content Download Trends for 2016
The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report ...
- Marketing Hiring Trends for 2016
Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this ...
- Blog Benchmarks for Brands
What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? ...
- The 50 Most Popular Web Properties in the US
Google's websites are the most visited by consumers in the United States, according to recent data from comScore.
- How Long Will Consumers Wait for an E-Commerce Page to Load?
Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according ...
- The State of B2B Content Personalization
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, ...
- Sales Leaders Bullish on 2016
Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from ...
- 2016 Email Marketing Salary Guide
What is the median salary of email marketers in the United States? How does pay vary by age and gender?
- Do Most Americans Check Their Smartphones in the Bathroom?
What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, ...
- How SMBs Are Using Social Media
More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing ...
- How Hospitals Are Approaching Content Marketing
Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan ...
- The Emojis Used Most by Brands in Marketing Messages
The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start ...
- How Marketers Generate Content Ideas
Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report ...
- The Most Popular Messaging Apps With Young Consumers
Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex.
- Do People Watch Long Videos on Smartphones?
Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report ...
- Which US States and Cities Have the Highest Ad Click Rates?
Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click ...
- What Marketers Look for in Entry-Level Candidates
What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?
- The Impact of Responsive Design on Email Engagement
Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to ...
- Customer Experience Rankings: The 25 Best (and Worst) Brands
Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to ...
- How Gender-Diverse Is the Digital Marketing Industry?
More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to ...
- Is Digital B2B Advertising Effective?
Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to ...
- Do Consumers Read Emails Sent by Businesses?
What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, ...
- Google AdWords Benchmarks by Industry
Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?
- The 10 Companies With the Best Reputations [Infographic]
Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based ...
- The Top Challenges Facing B2B Marketers
B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a ...
- The 25 Best Cities in the US for Professionals
Which cities in the United States make the best destinations for career-oriented professionals? Where should job seekers consider moving to?
- Eye-Tracking Study: How People Use Google on Mobile
How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to ...
- The Top Sales Challenges of 2016
What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
- How Internet Usage and Smartphone Ownership Vary by Country
Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data ...
- Digital Tools Recommended Most by SMB Owners [Infographic]
Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely ...
- Facial Expression Study: The Most Engaging Super Bowl Ads
Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study ...
- The Most Effective Elements of Clickbait Article Headlines
What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently ...
- Which Types of Facebook Brand Posts Get the Most Engagement?
Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on ...
- Trump vs. Sanders: Who's Winning on Twitter?
Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the ...
- The Top Elements of Great (and Terrible) Customer Service
Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?
- Small Business Websites: The Haves and Have-Nots
Just under half (46%) of small business owners say their company does not have a website, according to a recent ...
- Content and Social Tactics That Generate Leads for B2B Marketers
B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according ...
- The State of Email Marketing by Industry
Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, ...
- The Most Effective Ad Types for Influencing Voters
Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM ...
- B2B Buyers' Favorite Content Types and Channels
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, ...
- Are Marketers Succeeding With Their Personalization Strategies?
Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according ...
- Content Marketing and Social Media Benchmarks for Brands
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent ...
- The Most Popular Times for Using Chat and Dating Apps
The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by ...
- Mobile App Revenue Forecast: Spend Trends Through 2020
Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that ...
- Small Business Owners' Top Marketing Priorities and Challenges in 2016
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to ...
- The 25 Most In-Demand Skills on LinkedIn [Infographic]
LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, ...
- How to Improve the Relationship Between Marketing and Sales Teams
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of ...
- The Most Followed, and Talked About, NFL Teams on Twitter
The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from ...
- What Motivates Consumers to Share Videos Made by Brands?
An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with ...
- The Most Active Fortune 500 CEOs on Social Media
Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement ...
- What's the Key to Great Customer Service?
What is the most important element of an excellent customer service experience? It's all about speed, according to a recent ...
- Eye-Tracking Study: How Consumers View Display Ads
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and ...
- The Top 50 US Digital Media Properties
Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.
- Do Marketers Hug Their Coworkers and Clients?
It has become more acceptable over the past five years for marketers to greet coworkers they know well with a ...
- How Often (and Why) Consumers Delete Mobile Apps From Their Phones
Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according ...
- Content Marketing Staffing in Enterprises
Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least ...
- The Brand-Agency Relationship: Top Trends and Challenges in 2016
Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work ...
- Valentine's Day Online Search Trends: Most Popular Gifts and Dates
The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and ...
- In What Situations Are Americans Willing to Share Personal Information? [Infographic]
Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, ...
- The Top Email Marketing Challenges of 2016
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a ...
- The Most Influential Products, Brands, and People at CES 2016
Which International Consumer Electronics Show (CES) product categories, companies, and attendees were talked about most at this year's event?
- How Retail Marketers Are Improving Their Email Campaigns
More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of ...
- Which Industries Use Digital Tools the Most (and Least)?
The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly ...
- 2016 Advertising Rate Increases Forecast for Nearly All Channels
Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by ...
- Is Amazon Better Than Traditional Retailers at Personalization?
Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to ...
- The State of Local-Affiliate Marketing in 2016 [Infographic]
What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? ...
- The Marketing and Advertising Hiring Forecast for 2016
Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the ...
- How Americans Search for Jobs in the Digital Age
One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers ...
- The Top-Rated Marketing Automation Software Platforms
What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
- How Consumers Perceive Native Advertising
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of ...
- How Much Traffic to Websites Comes From Bots?
Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva ...
- Are Marketers Succeeding With Personalization? [Infographic]
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are ...
- B2B Buyer Personas: Top Challenges, Tactics, and Uses
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know ...
- B2C Industries That Get the Most Engagement on Social Media
Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.
- The Most Repinned Content Types on Pinterest
Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.
- The Disconnect Between Marketing and Creative Teams
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding ...
- The Most Popular Fashion and Beauty Brands With Teens
Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, ...
- How Businesses Are Using Events to Reach Customers
Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or ...
- When Do B2B Customers Reach Out to Sales Reps?
Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's ...
- Content Types Men Share Most
Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely ...
- Are Mobile Emails Paying Off for Marketers?
Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better ...
- When Did Retailers Send Their Cyber Monday Emails This Year?
Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber ...
- The State of Marketing Co-Op and MDF Programs in 2015
Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types ...
- Tablet Ownership by Age, Gender, and Income
Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. ...
- How Much Do Online Influencers Charge to Post About Brands?
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a ...
- Are SMBs Expecting a Good Holiday Season and 2016?
Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to ...
- How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]
Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according ...
- Data-Driven Marketing: Top Objectives and Challenges
Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ...
- The 50 Most Influential CMOs
Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year ...
- Which Department Should Handle a Company's Social Media Efforts?
Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the ...
