Contributed by Ayaz Nanji
- Why Consumers Abandon E-Commerce Shopping Carts
The top reason consumers abandon shopping carts on e-commerce sites is that they're just browsing and researching, which is followed ...
- The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from ...
- How Consumers Use Amazon: Device, Search, and Purchase Trends
Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on ...
- What Email Marketers Can Do to Stop Unsubscribes
Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop ...
- The Gift Preferences of Employees
Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during ...
- The Role of Mobile in Holiday Shopping [Infographic]
Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent ...
- How Millennial Business Leaders Are Changing SMB Marketing
Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such ...
- How Far Consumers Travel to Make Everyday Purchases
Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from ...
- Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies ...
- What Motivates, Challenges, and Infuriates Office Workers [Infographic]
The number of workers in the United States who say they experience conflict with other teams in their office has ...
- Cyber Monday and Black Friday Paid Search Keyword Trends
Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo.
- The Most Shared Brand Blog Posts: Length, Language, and Title Trends
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research ...
- The Top 20 Content Marketing Influencers of 2016
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news ...
- The 10 Most Valuable Global Brands in 2016
Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.
- How Many TV Channels Do People Actually Watch?
Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from ...
- What Third-Generation US Hispanics Want to See in Online Content and in Ads
Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than ...
- The Impact of Bad Customer Service Experiences [Infographic]
Some 59% of US workers say they would not deal with a company again after one or two bad customer ...
- Mobile App Usage and Download Trends for 2016 [Infographic]
Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from ...
- Are Fortune 500 and Inc. 500 Companies Using Instagram?
Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research ...
- The 20 Most Popular Halloween Costumes by Paid Search Spend
Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to ...
- How Google Search Has Changed in 2016 [Infographic]
Google's search engine is displaying fewer organic results on it first page this year than it was last year, and ...
- The Email Habits of White-Collar Workers
White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according ...
- The Best Days and Times to Post on Five Major Social Networks
The most effective days and times for brands to post on social media vary significantly by network, according to recent ...
- The Rise of Mid-Roll Video Ads
The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from ...
- Brands' Top Inbound Marketing Priorities
Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
- Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?
An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a ...
- 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research ...
- How Quickly Does B2B CRM Contact Data Become Outdated?
Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from ...
- E-Commerce 2Q16 Benchmarks by Device Type
Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.
- The Most Effective PPC Channels
Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.
- What Brands With Growing Websites Do Differently
Brand websites that have had increases in visits over the past three years are more focused on advertising, social media, ...
- The Most Annoying Things Brands Do on Social Media
Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research ...
- Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]
Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, ...
- How Much Time Do Employees Spend on Social Media at Work?
Two-thirds of workers in the United States say they check social media while on the job, according to recent research ...
- Triggered Email Benchmarks for E-Commerce Brands
Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
- The 15 Best Job Markets for Digital Marketers
San Francisco and Seattle are the cities in the United States with the strongest job markets for digital marketers, according ...
- Are Millennials Embracing Instagram's Stories Feature?
Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still ...
- Devices Consumers Use to Shop for Fashion Online
More than half (52%) of people who shopped for clothes online in the past year used a mobile device to ...
- Paid vs. Organic Social Media: Which Is More Effective?
Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve ...
- Email Open Rates on Mobile Devices by Industry, 2Q16
Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research ...
- The Most In-Demand Marketing Skills
Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few ...
- Consumers' Top Travel Stresses and Pet Peeves
Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from ...
- What Do Journalists Like to See in PR Email Subject Lines?
Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from ...
- Travel Industry Digital Marketing Trends and Benchmarks
Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent ...
- Marketing to Millennials: Social Media, Privacy, and Email Trends
Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older ...
- Which Marketing Channels Have the Best ROI Measurability?
Executives say email and search are the two marketing channels for which it is easiest to measure return on investment ...
- Which Office Setup Is Best for Marketers' Creativity?
Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research ...
- The 20 Best Digital Gift Card Programs
Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research ...
- Holiday-Themed Retail Email Benchmarks From 2015
More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels ...
- What Share of Their Budgets Are CMOs Allocating to Social Media?
Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, ...
- What Motivates Consumers to Click on Mobile Ads?
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.
- The 20 Most User-Friendly Sales CRM Tools [Infographic]
Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra.
- Email Marketing Insights: Budget and Tactic Trends [Infographic]
Marketers plan to spend more time and more money on email marketing this year than they did last year, according ...
- The ROI of AdWords Spend for B2B Firms
What is the return on investment for B2B companies when they spend on Google AdWords search advertising?
- 2Q16 Email Deliverability Benchmarks
Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main ...
- The 10 Tech Companies With the Best Reputations
Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from ...
- The Most Effective Digital Lead Generation Channels
Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to ...
- Who Is Responsible for Marketing Technology Purchase Decisions?
The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company ...
- How Well Are B2B Marketing and Sales Teams Working Together?
B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent ...
- Social Media Engagement and Publishing Benchmarks for Brands
Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions ...
- Is It Appropriate for Marketers to Use Emojis at Work?
Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context?
- How Pokémon Go Players Engage With Businesses [Infographic]
Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research ...
- Enterprise Marketing in 2016: Channel and Priority Trends
Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent ...
- What Marketers Can Learn From the 50 Fastest-Growing B2B Companies
The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from ...
- Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media
Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media ...
- The Companies With the Best (and Worst) Website Experiences
Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from ...
- Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?
Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to ...
- The 11 Most Common Website SEO Issues [Infographic]
Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush.
- B2B Data Management: Marketers' Top Goals and Challenges
B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent ...
- How Brands Are Using Triggered Email Campaigns
Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by ...
- The 10 Brands With the Most Buzz in 2016
Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex.
- Back-to-School Shopping Trends for 2016
Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to ...
- How People Use Facebook and Instagram in Different Ways
Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, ...
- The Top-Rated Content Marketing Software Platforms
Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 ...
- Are Marketers Optimistic About the Rest of 2016?
Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the ...
- The Top 20 Companies Millennials Want to Work For
Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from ...
- Do Consumers Like Emojis in Marketing Messages?
How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type ...
- The State of Online Video in 2016
The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to ...
- How Retailers Use Welcome Emails to Engage Consumers [Infographic]
Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of ...
- How Content Marketers Feel They Measure Up to Their Peers
Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
- The 10 Biggest Advertisers in the United States
Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad ...
- The Most Popular Social Networks With Enterprise Marketers
Marketers at large companies say Facebook is both the most used social network by their businesses and also the most ...
- Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?
Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according ...
- Content Marketing Jobs: Salary, Skill, and Education Trends
What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of ...
- The Six Most Effective E-Commerce Email Tactics
E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from ...
- The Media Companies With the Most Brand Equity
Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
- Consumers' Preferred Retail Shipping Options
The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according ...
- Are Marketers Satisfied With How They're Using Data?
Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data? To find out, 3Q Digital and ...
- The Current Marketing and Advertising Hiring Climate (2H16)
Some 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams ...
- Email Marketers' Top Areas of Focus in 2016
Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent ...
- The Amazing Scope of What Happens Online in a Minute [Infographic]
Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri ...
- The 25 Most Influential Content Marketers on Twitter
Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked ...
- Trending Content Topics in B2B Marketing
B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.
- How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to Post
Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these ...
- How Quickly Do Consumers Abandon New Mobile Apps?
More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, ...
- How Brands and SMBs Are Using Video Marketing [Infographic]
Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at ...
- The 10 Most Popular iPhone Apps
The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is ...
- The Most Effective Sales Training Approaches
Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What ...
- Why People Share Content on Facebook
What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women ...
- The Top 10 Companies LinkedIn Members Want to Work For
Google is the most attractive employer on LinkedIn, in that it does the best job of any major US corporation ...
