Content

Topics » Podcasts » Content

• Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]
  In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that ...
• The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]
  Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.
• Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast]
  Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn ...
• The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]
  Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.
• Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]
  Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.
• Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]
  Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.
• Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]
  Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and ...
• Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]
  Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
• The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]
  Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.
• MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]
  Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business.
• Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]
  Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.
• Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]
  Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
• Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]
  Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
• Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]
  Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the ...
• Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]
  Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.
• Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast]
  Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your ...
• Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]
  Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran ...
• Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]
  Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
• Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]
  Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
• Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]
  Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.