B2C: How-to articles covering the latest marketing tactics, tips, and strategies.

• Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]Laura Forer
  Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.
  B2C, Customer Behavior, Millennials, Retail Marketing
• Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]Laura Forer
  Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing ...
  B2C, Customer Behavior, Email, Email Marketing, Marketing Challenges
• #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian Neri
  This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn
• 104 Mobile Marketing Facts [Infographic]Laura Forer
  How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.
  Advertising, B2C, Customer Behavior, Customer Loyalty, E-Commerce, Email, Mobile Marketing, Search Engines
• What 2 Billion User Journeys Tell Us About Personalization [Infographic]Laura Forer
  How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the ...
  B2C, Customer Experience, Customer Loyalty, E-Commerce, Personalization
• How In-Store Tech Use and Preferences Differ by Gender [Infographic]Laura Forer
  Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about ...
  B2C, Customer Behavior, Customer Service, Mobile Marketing, Retail Marketing, Technology, Women
• Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]Laura Forer
  Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors.
  AI, B2C, Customer Behavior, E-Commerce, Technology, Women
• How Millennials Are Changing the Shopping Landscape [Infographic]Laura Forer
  Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an ...
  B2C, Customer Behavior, Customer Experience, Customer Loyalty, Demographics, E-Commerce, Millennials, Retail Marketing
• The Most Important Branding Element You Are Likely IgnoringDavid Meerman Scott
  Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and ...
  Advertising, B2C, Brand Awareness, Brand Management, Branding, Customer Communications, Retail Marketing
• How to Build a Micro-Influencer Marketing Program in the Months Before Black FridayLyle Stevens
  Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a ...
  B2C, Customer Relationships, Influencer Marketing, Instagram, Marketing Planning, Marketing Strategy, Retail Marketing, Social Media

B2C: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
  Advertising, B2B Marketing, B2C, Brand Management, Campaign Management, Content, Content Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy
• Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
  B2B Marketing, B2C, Content, Content Marketing, Marketing Smarts, Marketing Strategy, Metrics, Social Media
• The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew Grant
  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
  B2C, Integrated Marketing, Marketing Challenges, Marketing Operations, Marketing Smarts, Measurement, Nielsen Data, Technology

B2C: Online seminar broadcasts from the best minds in marketing

• Smarketing—What It Is and Why You Need to Master ItBroadcast on 9/24/2015 with Peter Strohkorb
  In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.
  B2B Marketing, B2C, Collaboration, Customer Acquisition, Marketing Strategy, Sales
• How to Build Your Podcast BrandBroadcast on 7/23/2015 with Nick Westergaard
  In this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great.
  B2B Marketing, B2C, Brand Ambassadors, Brand Awareness, Brand Positioning, Content, Content Marketing, Digital Marketing, Podcasting, Technology

B2C: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Name Your BrandReleased on 9/4/2015 with Jeremy Miller
  In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.
  B2B Marketing, B2C, Brand Positioning, Branding, Marketing Planning, Positioning, Product Marketing, Take 10
• Take 10: Three Steps for Using Influencer Video to Increase Your Bottom LineReleased on 8/7/2015 with Mark Lerner
  In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.
  B2B Marketing, B2C, Brand Awareness, Customer Behavior, Customer Relationships, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Take 10