B2C: How-to articles covering the latest marketing tactics, tips, and strategies.

• Messaging Apps for Marketing: Drive Sales With Chatbots or Live AgentsPeter Friedman
  Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to ...
  B2C, Customer Communications, Customer Insight, Customer Relationships, Customer Retention, Customer Service, Mobile Marketing, Retail Marketing, SMS
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]Laura Forer
  Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you ...
  B2B Marketing, B2C, Content, Content Marketing, Videos, Websites
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• Is Brand Loyalty Dead? [Infographic]Laura Forer
  Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
  B2C, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Strategy, Millennials, Promotions
• #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This WeekChristian Neri
  Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more ...
  Advertising, B2B Marketing, B2C, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing
• Four Facebook Remarketing Ads That Enhance E-Commerce RevenueShane Barker
  With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can ...
  Advertising, B2C, E-Commerce, Facebook, Mobile Marketing, Retail Marketing, Sales, Social Media, Targeting, Videos
• Customer Service Goes Social [Infographic]Laura Forer
  Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer ...
  B2C, Customer Communications, Customer Service, Social Media
• 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)Pawan Kumar
  These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Promotions, Retail Marketing
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google

B2C: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
  Advertising, B2B Marketing, B2C, Brand Management, Campaign Management, Content, Content Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy
• Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
  B2B Marketing, B2C, Content, Content Marketing, Marketing Smarts, Marketing Strategy, Metrics, Social Media
• The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew Grant
  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
  B2C, Integrated Marketing, Marketing Challenges, Marketing Operations, Marketing Smarts, Measurement, Nielsen Data, Technology

B2C: Online seminar broadcasts from the best minds in marketing

• Smarketing—What It Is and Why You Need to Master ItBroadcast on 9/24/2015 with Peter Strohkorb
  In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.
  B2B Marketing, B2C, Collaboration, Customer Acquisition, Marketing Strategy, Sales
• How to Build Your Podcast BrandBroadcast on 7/23/2015 with Nick Westergaard
  In this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great.
  B2B Marketing, B2C, Brand Ambassadors, Brand Awareness, Brand Positioning, Content, Content Marketing, Digital Marketing, Podcasting, Technology

B2C: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Name Your BrandReleased on 9/4/2015 with Jeremy Miller
  In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.
  B2B Marketing, B2C, Brand Positioning, Branding, Marketing Planning, Positioning, Product Marketing, Take 10
• Take 10: Three Steps for Using Influencer Video to Increase Your Bottom LineReleased on 8/7/2015 with Mark Lerner
  In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.
  B2B Marketing, B2C, Brand Awareness, Customer Behavior, Customer Relationships, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Take 10