Marketing Resources: B2C
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B2C: How-to articles covering the latest marketing tactics, tips, and strategies.
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Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]Laura ForerCoupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on ...
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How to Promote Loyalty Rewards Programs [Infographic]Laura ForerCreating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
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Are You an Empowered Marketer? Here's How You Can Be.Zaius [Sponsored Content]Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more ...
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How Chatbots Can Help Your E-Commerce [Infographic]Laura ForerChatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
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Social Video Marketing Tips for Small Businesses [Infographic]Laura ForerVideos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted ...
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Content Marketing 2018: Final Call for Boarding [Infographic]Laura ForerAs more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your ...
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Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal CustomersZaius [Sponsored Content]Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
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The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]Laura ForerOnline reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found ...
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How to Perfect Your Retail 'Google My Business' Listing [Infographic]Laura ForerThe Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your ...
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How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]Laura ForerMost of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon ...
B2C: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]by Kerry O'Shea GorgoneIn line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
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Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSpredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
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The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew GrantSteve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
B2C: Online seminar broadcasts from the best minds in marketing
- Smarketing—What It Is and Why You Need to Master ItBroadcast on 9/24/2015 with Peter StrohkorbIn this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.
- How to Build Your Podcast BrandBroadcast on 7/23/2015 with Nick WestergaardIn this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great.
B2C: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Name Your BrandReleased on 9/4/2015 with Jeremy MillerIn just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.
- Take 10: Three Steps for Using Influencer Video to Increase Your Bottom LineReleased on 8/7/2015 with Mark LernerIn just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.