B2C: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Most Important Branding Element You Are Likely IgnoringDavid Meerman Scott
  Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and ...
  Advertising, B2C, Brand Awareness, Brand Management, Branding, Customer Communications, Retail Marketing
• How to Build a Micro-Influencer Marketing Program in the Months Before Black FridayLyle Stevens
  Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a ...
  B2C, Customer Relationships, Influencer Marketing, Instagram, Marketing Planning, Marketing Strategy, Retail Marketing, Social Media
• How Excellent Product Photography and Videos Increase E-Commerce SalesRafael Romis
  The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.
  B2C, E-Commerce, Mobile Marketing, Retail Marketing, Videos, Website Design
• E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need InsteadZaius [Sponsored Content]
  Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers ...
  B2C, CRM, Customer Acquisition, Customer Relationships, Customer Retention, E-Commerce, Marketing Automation, Marketing Strategy, Retail Marketing
• Five Tips for Building Better Loyalty EmailsVivek Sharma
  Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.
  B2C, Customer Engagement, Customer Experience, Customer Loyalty, Customer Retention, Email, Email Marketing, Engagement, Interactive Marketing, Retail Marketing
• Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]Laura Forer
  What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.
  B2C, Brand Management, Branding, Customer Behavior, Marketing Smarter, Personalization, Testing, Website Design
• Consumer Purchase Behavior by Industry, Device, and Country [Infographic]Laura Forer
  How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.
  B2C, Customer Behavior, International Marketing, Online Marketing
• Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]Laura Forer
  Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose ...
  Advertising, B2B Marketing, B2C, Brand Awareness, Conferences, Customer Behavior, Marketing Tips
• Seven Tested Ways Texting Can Help Your Business [Infographic]Laura Forer
  SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small ...
  B2C, Customer Communications, Marketing Strategy, Mobile Marketing, SMS, Surveys
• The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]Laura Forer
  Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your ...
  B2C, Blogging Policy, Brand Management, Branding, Customer Behavior, Customer Experience, Influencer Marketing, Websites, Writing

B2C: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
  Advertising, B2B Marketing, B2C, Brand Management, Campaign Management, Content, Content Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy
• Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
  B2B Marketing, B2C, Content, Content Marketing, Marketing Smarts, Marketing Strategy, Metrics, Social Media
• The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew Grant
  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
  B2C, Integrated Marketing, Marketing Challenges, Marketing Operations, Marketing Smarts, Measurement, Nielsen Data, Technology

B2C: Online seminar broadcasts from the best minds in marketing

• Smarketing—What It Is and Why You Need to Master ItBroadcast on 9/24/2015 with Peter Strohkorb
  In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.
  B2B Marketing, B2C, Collaboration, Customer Acquisition, Marketing Strategy, Sales
• How to Build Your Podcast BrandBroadcast on 7/23/2015 with Nick Westergaard
  In this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great.
  B2B Marketing, B2C, Brand Ambassadors, Brand Awareness, Brand Positioning, Content, Content Marketing, Digital Marketing, Podcasting, Technology

B2C: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Name Your BrandReleased on 9/4/2015 with Jeremy Miller
  In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.
  B2B Marketing, B2C, Brand Positioning, Branding, Marketing Planning, Positioning, Product Marketing, Take 10
• Take 10: Three Steps for Using Influencer Video to Increase Your Bottom LineReleased on 8/7/2015 with Mark Lerner
  In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.
  B2B Marketing, B2C, Brand Awareness, Customer Behavior, Customer Relationships, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Take 10