Marketing Strategy

Topics » Podcasts » Marketing Strategy

• Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]
  TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
• The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
  Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
• Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts [Podcast]
  Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable),
• How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]
  Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have ...
• Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]
  Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between ...
• How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]
  Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
• Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]
  Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage ...
• Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]
  Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve ...
• Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]
  In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that ...
• Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]
  Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
• Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]
  Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences.
• Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast]
  Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from ...
• Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]
  Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
• Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]
  Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
• Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast]
  What's the biggest mistake marketers make? 15 marketing experts answer this question, sharing stories and advice in this special yearend episode.
• Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast]
  Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
• Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]
  Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager ...
• From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]
  B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
• The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]
  Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint.