Social Media

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• Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]
  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting ...
• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of ...
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's ...
• Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]
  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
• Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]
  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from ...
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel ...
• Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]
  Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.
• Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]
  Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant ...
• Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]
  Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous ...
• Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]
  According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the ...
• How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]
  In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces ...
• Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]
  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they ...
• Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]
  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he ...
• Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]
  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business ...
• Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]
  Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to ...
• Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts
  Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them ...
• The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]
  In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content ...
• F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]
  In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second ...
• If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]
  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more ...
• What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]
  In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.