In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return.
In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business.
, Customer Communications
, Customer Engagement
, Customer Evangelists
, Customer Experience
, Customer Insight
, Customer Loyalty
, Customer Relationships
, Customer Retention
, Customer Satisfaction
, Customer Service
In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.
In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.
In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media.
, Customer Experience
, Digital Marketing
, Online Marketing
, Search Engine Marketing
, Social Media
, Web Content
In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.
In this PRO seminar, you'll learn how customer experience leaders are using an expanded marketing toolkit to build a competitive advantage, one interaction at a time. You'll walk away with 10 skills that will help you provide a game-changing customer experience including analytics, marketing automation, website personalization, private and public social community building, and more.
This PRO seminar will give you a clear understanding of the principles of proprietary audience development and a leg up on the competition who remain wholly dependent on renting audiences from others.
This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience.
During this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.
Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions.
You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion.
Content strategies can cause some of the biggest pain points for our organizations and projects. In this session, you'll discover several ways you can start taking advantage of content strategy's core tools and processes right now to see immediate, measurable results.
It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction.
Got Web content? Are visitors successful finding it, or do they give up and hit the Back button?
Get past the hype and take a pragmatic look at customer experience management.
It isn't a blog or wiki that will set your company apart from the competition and engage loyal and passionate customers. Nor is it a quality product or value-added service, although that’s a good start. This is the Age of Engage...
When your company starts to expand its global reach into overseas markets, your Web site not only must appeal to a new, foreign audience—it must not confuse nor offend them! This seminar covers important aspects of the multicultural user experience on the Web that marketers shouldn't ignore.
What happens in Vegas stays in Vegas, or at least, that's what most people like to believe ... In this seminar, however, we unlock the doors to this legendary city of sin and invite you behind the scenes to hear how the largest casino operator in the world uses brand to compete and win in the fiercely competitive and ever-changing market that is Las Vegas.