In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry.
In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video.
In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create.
, Blogging Policy
, Blogging Strategy
, Content Marketing
, Content Strategy
, Corporate Blogging
In this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately.
This PRO seminar will reveal the secrets to creating great video stories that actually drive revenue.
During this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.
Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months.
Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing.
Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman.
Michael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products.
Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks.
You've decided you're ready to give your business some exposure to the 60 million viewers on YouTube, but where do you start? Learn more...
With 60 million viewers out there, have you been wondering if — and how — your business could be reaching customers via YouTube?
Things aren't quite so simple for marketers any more. One-mass
communication-based approaches don't work quite the same way. And if
you use old marketing tactics in this new media world, in fact, the
results can backfire on well-meaning companies.
Online communications are changing. Customers are now sharing their brand and product experiences with each other using podcasts, online video, and now live video streaming.
With the web evolving to also include these richer media channels, the savvy marketer must learn how to listen, understand, and use the same mediums.
Explore the world of Social Media and how it relates to B2B marketing. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media.
In this seminar you will learn why it's so important to get the basics right in any of your interactive touch points, whether it be your traditional site — or that blog you’ve been experimenting with.