Web Copy

Topics » Seminars » Web Copy

• How to Harness User Experience as Your Secret Marketing Weaponwith Jon-Mikel Bailey
  In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return.
  Customer Experience, Customer Satisfaction, Customer Service, Landing Pages, Teach Me How, Web Content, Web Copy, Website Design, Websites
• Fix Your Funnel: 15 Things to Remove From Your Site Immediatelywith Andy Crestodina
  In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP!
  Content, Copywriting, Web Content, Web Copy, Website Design, Websites, Writing
• How to Improve Your Writing With a Crappy First Draftwith Daphne Gray-Grant
  In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently.
  Ad Copy, Copywriting, Web Copy, Writing
• Brain Science and Web Marketingwith Andy Crestodina
  In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.
  Customer Experience, Online Marketing, Web Content, Web Copy, Website Design, Websites
• MarketingProfs University: Creating a Winning Web Presencewith Philippa Gamse
  This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence.
  Content, Marketing Strategy, Web Copy, Websites
• MarketingProfs University: Getting Your Website Strategy Rightwith Gerry McGovern
  You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion.
  Content, Customer Engagement, Customer Experience, Marketing Strategy, Web Content, Web Copy, Websites
• Sure-Fire Tips for Increasing Your Web Conversionswith Amy Africa
  Designing an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.
  Customer Retention, Landing Pages, Lead Generation, Marketing Tips, Web Copy, Websites
• Today's Top Five SEO Essentialswith Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Customer Carewords: Words on the Web that Make the Salewith Gerry McGovern
  You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale!
  Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Getting Google to Love Your Website . . . Againwith Stephan Spencer, Brian Klais
  Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how.
  Google, ROI, Web Copy, Website Design, Websites
• Search Engine Optimization: Maximize Your Natural Search Channelwith Stephan Spencer, Brian Klais
  There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
  E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites