Email Lists

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• Just Let 'Em Go, OK?
  According to a post at the True You Marketing (TYM) blog, "Dennis McConnell … sailed merrily into the office … only to find seven unsubscribe messages in his inbox." All ...
  Customer Retention, Email Lists, Email Marketing, Permission Email Marketing
• When Less is More
  You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious ...
  Email Lists, Email Marketing
• Did You Clean That?
  "Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?" ...Not happy with your answer to that ...
  Email Hygiene, Email Lists, Email Marketing