Email Lists

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• Three Ways to Reactivate Lapsed Subscribers
  "If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs. "Instead of sitting ...
  Content, Customer Retention, Email, Email Lists, Email Marketing, Permission Email Marketing
• Four Things to Dump From Your Email List Right Now
  List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
  Email Deliverability, Email Hygiene, Email Lists
• Do You Still Email Like It's 1999?
  "Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Measurement
• Why Inactive Subscribers Might Be Just Fine
  According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is ...
  Customer Behavior, Email, Email Hygiene, Email Lists, Email Marketing
• How to Build Email Lists With Social Media
  Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done. "[E]ven your most dedicated fans and followers will likely not ...
  Email Lists, Marketing Tips, Promotions, Social Media
• Are Popover Forms Right for You?
  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  Email Lists, Email Marketing, Marketing Smarter
• How Email Actually Gets From You to Your Subscriber
  "Before I started my career in email delivery," writes Art Quanstrom at the Emma blog, "I imagined sending emails looked like some sort of Rube Goldberg Machine: a bowling ball ...
  Email Lists, Email Marketing, Email Service Providers
• What Does Opt-In Really Mean?
  The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
• The End of the 'Average American'
  "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  Email Campaigns, Email Lists, Email Marketing, Segmentation
• Four Ways to Protect Customer Data
  The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  Email Lists, Email Marketing, Management, Marketing Smarter
• How the Epsilon Breach Might Affect Your Email Campaigns
  "The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
  Customer Relationships, Email Lists, Email Marketing
• Three Tips for Effective Email Personalization
  When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  Email Lists, Email Marketing, Marketing Tips, Personalization
• Four Ways to Handle Inactive Subscribers
  Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
  Email Campaigns, Email Lists, Email Marketing, Segmentation
• Four Tips for Successful Holiday Email Campaigns
  There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
  Email Lists, Email Marketing, Marketing Tips, Social Networking
• Four Ways to Grow Your Email List
  "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
  Email Lists, Email Marketing, Social Networking
• Five Ways to Improve Deliverability
  "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
• Gain Icon Status Overnight
  "Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify ...
  Email Lists, Email Marketing, Social Media
• It's All in How You Present Yourself
  "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  Email Lists, Email Marketing, Thought Leadership, Website Design
• Return to Sender
  You probably protect your "real" email addresses—those where you receive emails from significant others, friends and colleagues—with the ferocity of a mother bear. You might give them to trusted sources ...
  Email Lists, Lead Generation, Lead Nurturing
• Just Say No
  Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still ...
  Email Lists, Email Marketing, Marketing Smarter