Catch-22: Online seminar broadcasts from the best minds in marketing

• Arm Your Sales Team with Collateral That B2B Prospects Really WantBroadcast on 7/19/2007 with Jonathan Kranz
  "Just give us some brochures." Prospects might say they want them. Sales forces request them all the time. But they’re expensive, time-consuming and worst of all, mostly ineffective. Too often they go in your prospect's "circular file." And your prospect remains outside your sales pipeline. Fortunately, there’s a better way—many better ways, in fact.
  B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing