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Catch-22: Online seminar broadcasts from the best minds in marketing
- Arm Your Sales Team with Collateral That B2B Prospects Really Wantwith Jonathan Kranz
"Just give us some brochures." Prospects might say they want them. Sales forces request them all the time. But they’re expensive, time-consuming and worst of all, mostly ineffective. Too often they go in your prospect's "circular file." And your prospect remains outside your sales pipeline. Fortunately, there’s a better way—many better ways, in fact.
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