Brand Positioning

Topics » Podcasts » Brand Positioning

• A CMO's Role: Metrics, Messaging, Diversity. Dara Treseder of GE on Marketing Smarts [Podcast]
  CMO Dara Treseder discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand ...
• How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]
  Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how ...
• Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]
  Simon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer ...
• Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]
  Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and ...
• Solve the Mystery of Why People Buy: 'Brand Seduction' Author Daryl Weber on Marketing Smarts [Podcast]
  Branding consultant and former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, and offers ...
• 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]
  A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.
• Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]
  The co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who ...
• Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast]
  Avenue CEO Bob Domenz discusses brand activation and engagement for B2B organizations.
• How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]
  SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so ...
• Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]
  Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex ...
• You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts [Podcast]
  Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable.
• 15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts [Podcast]
  MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing.
• True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts [Podcast]
  JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service.
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
• Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]
  Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made ...
• Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]
  Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
• How to Make a Lasting Impression: 'Clarity Therapist' Steve Woodruff Talks to Marketing Smarts [Podcast]
  "Clarity therapist" Steve Woodruff explains how you can break through the noise, help people to understand your business, and ensure that they remember what you do so that they can ...
• The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]
  Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
• Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]
  Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to ...
• Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]
  IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.