Branding

Topics » Podcasts » Branding

• From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]
  B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
• Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]
  Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.
• How to Make a Lasting Impression: 'Clarity Therapist' Steve Woodruff Talks to Marketing Smarts [Podcast]
  "Clarity therapist" Steve Woodruff explains how you can break through the noise, help people to understand your business, and ensure that they remember what you do so that they can ...
• The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]
  Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
• Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]
  Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to ...
• Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]
  Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars."
• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of ...
• Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]
  Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant ...
• Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]
  This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave ...
• Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]
  Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, ...
• The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]
  In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
• F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]
  In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second ...
• Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]
  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing ...