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What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion ...
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How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also ...
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Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]
Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.
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Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover ...
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What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
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You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts [Podcast]
Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable.
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Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]
In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that ...
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The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]
Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that ...
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Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
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What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]
Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need ...
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How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]
Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, ...
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The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to ...
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Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads ...
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Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]
According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the ...
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Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]
Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out ...
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Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]
Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he ...
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Marketing Smarts Podcast: Making the Most of the Mobile Moment
"Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts ...
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