Digital Marketing

Topics » Podcasts » Digital Marketing

• Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]
  SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly ...
• Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]
  Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, ...
• The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]
  From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.
• Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]
  Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely ...
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called ...
• How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]
  Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, ...
• Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]
  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from ...
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel ...
• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads ...
• Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]
  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources ...
• Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]
  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business ...
• What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]
  In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.
• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn ...