Real-World Education for Modern Marketers

In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results.

In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.

In this PRO seminar, you'll receive an overview of the current state of the marketing technology landscape and we'll discuss the principles by which you can harness it as a competitive advantage. You'll walk away with a better understanding of the intersection between marketing and technology, and gain tips to build a better relationship between marketing and IT.

In this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks.

In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs.

In this PRO seminar, you'll learn how to give your communications plan a kick-start. Join us to draw inspiration from the best approaches and tactics in content marketing today.

This PRO seminar uncovers eight of the best practices to help your organization (or your clients) accelerate down the path to sales and marketing collaboration nirvana.

This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed.

This PRO seminar will give marketers the resources and inspiration they need to collaborate with other departments. You'll learn how to turn employees into brand ambassadors who will enhance customer relationships, advocate branding compliance, promote trust, and help your business.

Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you.

In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.

In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners.

Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts.

In this seminar, social media master Jeremiah Owyang points out the tremendous opportunity for marketers to develop social media programs that get ahead of day-to-day demands and instead operate as part of a longer-term, strategic plan.

Expert marketer Christina "CK" Kerley will take the mystery out of B2B mobile marketing show you five ways to integrate mobile into your marketing mix.

This seminar will provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.

Measurement is an essential part of any marketing program. Don't miss this seminar that provides the latest best practices and tools to set social media marketing metrics and measure your social media marketing programs.

Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers.

Learn what other businesses are doing with Facebook, then decide what's most effective for your own business.

Companies who jump into social media without a plan typically sink, and sink fast! Here's what marketers need to know to swim in not-well-charted waters.