Collaboration

Topics » Seminars » Collaboration

• How to Host a Marketing Growth Hackathonwith Paul Roetzer
  In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results.
  Collaboration, Marketing Planning, Marketing Plans, Marketing Strategy
• Smarketing—What It Is and Why You Need to Master Itwith Peter Strohkorb
  In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.
  B2B Marketing, B2C, Collaboration, Customer Acquisition, Marketing Strategy, Sales
• Turn Marketing Technology Into a Competitive Advantagewith Scott Brinker
  In this PRO seminar, you'll receive an overview of the current state of the marketing technology landscape and we'll discuss the principles by which you can harness it as a competitive advantage. You'll walk away with a better understanding of the intersection between marketing and technology, and gain tips to build a better relationship between marketing and IT.
  Collaboration, Marketing Strategy, Technology
• MarketingProfs University: Modern Sales and Marketing Alignmentwith Mathew Sweezey
  In this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks.
  Collaboration, Customer Acquisition, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Technology
• How to Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needswith John Jantsch
  In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs.
  Collaboration, Integrated Marketing, Marketing Strategy, Marketing Tips, Sales, Social Business
• Content Marketing Trends to Kick-Start Your Communications Planwith Gini Dietrich
  In this PRO seminar, you'll learn how to give your communications plan a kick-start. Join us to draw inspiration from the best approaches and tactics in content marketing today.
  Collaboration, Content, Content Marketing, Content Strategy, Customer Behavior, Writing
• Eight Secrets to More Successful Collaboration Between Sales and Marketingwith Matt Heinz
  This PRO seminar uncovers eight of the best practices to help your organization (or your clients) accelerate down the path to sales and marketing collaboration nirvana.
  Collaboration, Marketing Strategy, Marketing Tips, Sales
• How to Avoid the Pitfalls of a Bad RFPwith Cal Harrison
  This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed.
  Collaboration, Marketing Strategy, Marketing Tips, Sales, Value Propositions
• How to Collaborate Effectively Within Your Organization to Strengthen Your Brandwith Elaine Fogel
  This PRO seminar will give marketers the resources and inspiration they need to collaborate with other departments. You'll learn how to turn employees into brand ambassadors who will enhance customer relationships, advocate branding compliance, promote trust, and help your business.
  Brand Ambassadors, Brand Management, Collaboration, Community, Marketing Strategy
• Sales Messaging That Closes the Dealwith Tim Riesterer
  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you.
  Collaboration, Content, Content Marketing, Customer Relationships, Market Research, Marketing Strategy, Marketing Tips, Sales, Value Propositions, Writing
• Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Agewith Clay Shirky
  In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.
  Collaboration, Community, Customer Behavior, Customer Engagement, Customer Relationships, Digital Theory, Market Research, Marketing Inspiration, Marketing Tips, Metrics, Relationship Marketing, Social Business
• How to Become a Social Business: Your Framework for Successwith Sandy Carter
  In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners.
  Collaboration, Customer Service, Marketing Analytics, Marketing Strategy, Marketing Tips, Public Relations, Social Business, Social Media
• The Truth About Leadswith Dan McDade
  Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts.
  Collaboration, Lead Generation, Lead Quality, Marketing Strategy, Marketing Tips, Sales
• How To Be a Social Media Strategist, Not the Social Help Deskwith Jeremiah Owyang
  In this seminar, social media master Jeremiah Owyang points out the tremendous opportunity for marketers to develop social media programs that get ahead of day-to-day demands and instead operate as part of a longer-term, strategic plan.
  Career Management, Collaboration, Community, Social Media, Thought Leadership
• Five Ways to Integrate Mobile Into the B2B Marketing Mixwith Christina Kerley ("CK")
  Expert marketer Christina "CK" Kerley will take the mystery out of B2B mobile marketing show you five ways to integrate mobile into your marketing mix.
  B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing
• Selling Social to the C-Suitewith Brian Solis
  This seminar will provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.
  Collaboration, Management, Marketing Tips, Measurement, New Media, Social Business, Social Media, Testing
• Social Metrics for Marketers: How to Measure What Matterswith Jim Sterne
  Measurement is an essential part of any marketing program. Don't miss this seminar that provides the latest best practices and tools to set social media marketing metrics and measure your social media marketing programs.
  Collaboration, Metrics, ROI, Social Media
• 7 Steps to Take Your Brand Social ... and Still Be in Controlwith Tamsen McMahon
  Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers.
  Branding, Collaboration, Community, Customer Engagement, Marketing Smarter, Measurement, Social Media
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?with Jeff Widman
  Learn what other businesses are doing with Facebook, then decide what's most effective for your own business.
  Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking
• Putting Why Before How: Seven Steps for Focusing Your Social Media Strategywith Jason Baer
  Companies who jump into social media without a plan typically sink, and sink fast! Here's what marketers need to know to swim in not-well-charted waters.
  Collaboration, Marketing Strategy, Measurement, Metrics, Social Media