Who is offering online seminars? Lately, it seems like everyone is. Whether you're doing it for lead-gen tactics or no-strings-attached education, you'll learn something invaluable in this session.
What does it take to get a business case approved these days? A thoughtful, comprehensive approach and a more credible financial framework than you’ve likely used before.
What happens in Vegas stays in Vegas, or at least, that's what most people like to believe ... In this seminar, however, we unlock the doors to this legendary city of sin and invite you behind the scenes to hear how the largest casino operator in the world uses brand to compete and win in the fiercely competitive and ever-changing market that is Las Vegas.
If salespeople are going to succeed in today's market, they desperately need your help. Unfortunately, most marketers are focused on the wrong message, which they then use to develop unusable collateral that ends up in the wastebasket.
Smart companies are using buyer personas to prepare for success at every step in the sales process. When sales and marketing can anticipate their buyers' questions, concerns and objections, they can confidently develop training and tools that establish the perfect answer to their buyers' needs.
Looking for a way to support your community and extend your marketing? Want to "give back" while getting ahead?Nonprofit and community organizations can make perfect promotional partners, but there are crucial differences between the for-profit and not-for-profit worlds. Savvy marketers who can transcend those differences and create win-win partnerships that serve both mission and marketing can open up exciting new opportunities.
This seminar provides you with a detailed tutorial on the tools and templates you can use to make sure your company can compete on clarity and avoid parity in your value propositions.
This presentation will give you four essential steps for aligning marketing strategy with sales execution – to maximize impact at the all important point of customer conversation. The process outlined is \ called Customer Message Management™.
This program has been used by marketing professionals all over the world. It enables marketing managers to discuss branding and marketing communication metrics on a level playing field with their internal financial and accounting counterparts.
Presenter Tamara Adlin will provide a variety of examples, illustrating the different benefits of implementing a personas program. She shows which marketing objectives personas support, and will help you identify whether a personas program would be a good fit for you.
This seminar looks at practical ways marketing can address the top issues on the agenda of most organizations, thereby improving marketing’s power and influence and earning marketing a much deserved seat at the strategy table.
Gain invaluable insights into how aligning marketing and sales through this unique approach will translate your marketing strategy into sales results.
How do you know what to include on your Dashboard? Pat LaPointe shares valuable information on this hot topic, culled from dozens of interviews with CMOs across industries, in both B2B and B2C marketing.
Drawing on first-hand experience at top companies as diverse as Land’s End and Microsoft, Jeanne Bliss explains the work that marketers take on in the role of enterprise leader for customers.
If you’re ready to be the driving force in leading your company to lead your market, but just don’t know how to get started, this session will be filled with practical yet uncommon thinking to inspire you.
If you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with loyalty expert, Jill Griffin.
This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base.
Talking about volume is the wrong way to think about the Web if you want to maximize value. The Web is a self service environment, and if you want to maximize value, focus your energies on what most people want to do most of the time. What’s that? Complete tasks.
There is no greater skill a web manager can acquire than to develop a deep understanding of your customer. By far the best way you can do this is by constantly observing and interacting with them, learn how in this seminar.
During this seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix.