Marketing Dashboards

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• How to Create an Actionable Marketing Dashboard (and Why You Need One)Laura Patterson
  If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a ...
  Collaboration, Marketing Dashboards, Marketing Tips, Measurement, Metrics, ROI
• Five Marketing-Accountability Resolutions for 2011Laura Patterson
  Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve ...
  Collaboration, Marketing Analytics, Marketing Dashboards, Marketing Strategy, Metrics, ROI, Web Analytics
• Marketing Dashboards: Great Investment or Huge Expense?Mitchell Goozé
  Marketing dashboards are all the rage. Perhaps because every other management function has a dashboard, VPs of marketing feel they need to have one, too. Or maybe because dashboards ...
  Collaboration, Marketing Dashboards, Marketing Smarter, Marketing Tips, Measurement
• Marketing's Contribution to Bottom Line Improving
  Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage ...
  Marketing Dashboards, Metrics, Research Summaries
• How to Create Your Marketing Dashboard in Five Easy StepsLaura Patterson
  You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the ...
  Marketing Analytics, Marketing Dashboards, Marketing Tips, Measurement, Metrics
• Which Metrics Measure Marketing's Impact on Business and Influence Strategic Direction?Laura Patterson
  Results from a recent survey found that only 17% of us indicated that our CEOs would give marketing an A. What's more, this study and others continue to suggest that ...
  Marketing Dashboards, Metrics, ROI
• What Every CEO Dashboard Should Be TrackingMichelangelo Celli
  CEO "dashboards" can be a great way to shed light on customers and sales process performance and get feedback on how you as the CEO are performing your role. CEOs who ...
  Management, Marketing Dashboards, Measurement, Metrics
• Seven Hurdles to Marketing Effectiveness—and How to Surmount ThemAndy Pierce
  Marketing effectiveness—achieving it requires an organization with the resources and know-how to achieve the fine balance between the art and science of marketing. In other words, it take a little ...
  Marketing Budgets, Marketing Conferences, Marketing Dashboards, Marketing Smarter
• The Science Side of Marketing and the Emergence of Marketing OperationsLaura Patterson
  Marketing operations enables an organization to run the marketing function as a fully accountable business. Marketing operations is about performance, financial management, strategic planning, marketing resource, and skills assessment and ...
  Marketing Dashboards, Marketing Operations, Measurement, Metrics
• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead MachineSu Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to ...
  Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS
• Ten Signs Your Organization Is Ready to Change Its MO NowGary Katz
  Marketing Operations is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It addresses the seven deadliest marketing sins that plague organizations of ...
  Collaboration, Marketing Dashboards, Marketing Operations
• The Balanced Scorecard: Prelude to a Marketing DashboardPat LaPointe
  No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...
  Creativity, Marketing Dashboards, Measurement, Metrics
• The Ultimate Web Traffic DashboardJim Sterne
  The most frequent question Jim's clients ask is, “What should we measure on our Web site?” The second most frequently asked question then is, “What does a best-practices Web ...
  Advertising, Market Research, Marketing Dashboards, Measurement, Web Analytics