Marketing Operations

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• Seven Tips for Successfully Outsourcing Marketing OperationsAnurag Mehrotra
  If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing ...
  Branding, Chief Marketing Officer, Management, Marketing Operations, Marketing Tips
• Four Keys to Marketing Operations SuccessGary Katz
  What does "best practices" in Marketing Operations look like, and how do industry-leading companies operate and integrate this highly valuable function? Marketing Operations Partners recently polled more than 80 marketing ...
  Marketing Operations, Marketing Tips
• Beyond the 4Ps: The 5Ts of Marketing OperationsAdrian Ott
  What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and ...
  Chief Marketing Officer, International Marketing, Marketing Operations, New Media
• Integrated? Strategic? Why Marketing Needs a New MOGary Katz
  Let's face it: If we want to realize the vision of integrated marketing and strategic marketing, of a more collaborative and enjoyable work environment, of more stature and influence in ...
  Collaboration, Marketing Operations, Marketing Smarter
• The Science Side of Marketing and the Emergence of Marketing OperationsLaura Patterson
  Marketing operations enables an organization to run the marketing function as a fully accountable business. Marketing operations is about performance, financial management, strategic planning, marketing resource, and skills assessment and ...
  Marketing Dashboards, Marketing Operations, Measurement, Metrics
• Ten Signs Your Organization Is Ready to Change Its MO NowGary Katz
  Marketing Operations is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It addresses the seven deadliest marketing sins that plague organizations of ...
  Collaboration, Marketing Dashboards, Marketing Operations
• What Every Marketer Must Know About Risk and LiabilityChetan Saiya
  Compliance, corporate governance and recent legislation such as Sarbanes-Oxley are nothing new to corporate executives who run the risk of exorbitant fines and even jail time for failing to conform ...
  Chief Marketing Officer, Collaboration, Direct Marketing, Marketing Operations, Print Collateral, Targeting, Websites
• Marketing Operations: Solving Marketing's Seven Deadly SinsGary Katz
  Companies like Intel, IBM and Adobe are leveraging Marketing Operations to improve performance and ROI as they refine their marketing organizations using an operational focus. But you don't have to ...
  Collaboration, Management, Marketing Operations, ROI
• Making Marketing Matter with Operations Software: A PrimerRoy Young
  To help manage more complex marketing processes, marketers are increasingly turning to software technology known as MOM, or Marketing Operations Management. Here are 10 frequently asked Q&As about the technology.
  Collaboration, Marketing Operations, Marketing Strategy, Measurement, ROI