Marketing Operations

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• Three Must-Have Internal Metrics for Productive Marketing TeamsBryan Nielson
  How should productivity be measured? Here are three types of internal marketing metrics you should be tracking to help ensure greater effectiveness, efficiency, and predictability for your marketing team.
  Career Management, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management
• Four Marketing Performance Management Resolutions for 2014Laura Patterson
  If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a ...
  Chief Marketing Officer, Management, Marketing Analytics, Marketing Dashboards, Marketing Operations, Measurement, Metrics, ROI
• From Marketer to Dragon Slayer: Slay Work Chaos in Four Simple StepsBryan Nielson
  Dealing with simultaneous projects is simply the nature of the marketing beast. As the pressure builds, projects end up over budget and behind schedule, which leads to higher overall costs, ...
  Content Strategy, Management, Marketing Operations, Project Management
• Marketers Must Learn Martian (AKA, the Language of Business)Heather Fitzpatrick
  Marketing professionals and their nonmarketing counterparts, particularly those who come from a finance background, might as well be denizens of different planets. But they can communicate. Here's how.
  Career Management, Chief Marketing Officer, Finance, Management, Marketing Challenges, Marketing Operations, Metrics, ROI
• Four Steps to Building Your Content Marketing Dream TeamKevin Cain
  Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Operations, Marketing Strategy, Social Media, Web Content, Writing
• Marketing-IT Alignment Is Possible: Why You Need Your IT DepartmentAdele Sweetwood
  As customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT and Marketing that will be the lynchpin to grasping new, ...
  Collaboration, Management, Marketing Operations, Marketing Smarter
• Adopt a Lean Approach to Mobile StrategyScott Forshay
  Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Mobile Marketing, Project Management, Strategy
• Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should KnowCarrie Morgan
  So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
  Chief Marketing Officer, Collaboration, Management, Marketing Operations, Marketing Strategy, Search Engine Marketing, SEO
• Five B2B Marketing Trends to WatchRuss Fradin
  Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
  B2B Marketing, Big Data, Blogging Policy, Brand Ambassadors, Content Marketing, Digital Theory, Marketing Operations, Marketing Smarter, Mobile Marketing, Social Media, Social Networking
• 1-800-MARKETING: Transitioning From Service Provider to Value GeneratorLaura Patterson
  There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify ...
  Career Management, Chief Marketing Officer, Marketing Operations, Marketing Strategy, Measurement, Metrics, Positioning, Sales, Strategy
• Marketing Operations: Pit Crew or Service Station?Laura Patterson
  A good way to think about your marketing operations function is that it could operate either as a pit crew or as a service station. Both maintain and support a ...
  Management, Marketing Operations, Measurement, Metrics
• Five Tips for Painting a Clearer Marketing Ops Picture With Data VisualizationVince Stuntebeck, Trevor Jones
  To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to ...
  Attribution Modeling, Campaign Management, Data, Lead Scoring, Marketing Analytics, Marketing Budgets, Marketing Operations, Measurement, Metrics, ROI
• How to Create Your Hourly Rate for Digital Marketing ServicesRob Eleveld
  The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated ...
  Career Management, Customer Acquisition, Digital Marketing, Management, Marketing Operations, Pricing, Sales, Services Marketing, Testimonials
• How to Build a United Marketing Team in a Decentralized BusinessJens Lundgaard
  In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in ...
  Career Management, Chief Marketing Officer, International Marketing, Local Marketing, Management, Marketing Challenges, Marketing Operations
• Purpose-Driven Marketing: The Missing Ingredient When Growing a BrandArt Saxby
  Purpose-driven marketing is used to grow and sustain a business, but the overall idea is to help a business understand where it's going and then act effectively. Here are a ...
  Management, Marketing Operations, Marketing Strategy
• Agile: What Marketers Can Learn From Software DevelopersTanya Candia
  Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Product Management, Project Management
• Nine Key Things to Look for in an Agency PartnerAllie Gray Freeland, Joe Griffin
  Here's what you need to know to make sure you filter out the riffraff and find an agency partner that actually jibes with your company and, most important, helps your ...
  Hiring Outside Resources, Management, Marketing Operations, Marketing Smarter, Marketing Strategy
• 10 Marketing Lessons I Learned From the Israeli ArmyUri Bar-Joseph
  Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply ...
  Data, Marketing Operations, Marketing Plans, Marketing Strategy, Measurement
• Community Managers: Salaries, Skill-Sets, and Experience LevelsAyaz Nanji
  Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to ...
  Community, Community Management, Marketing Operations, Research Summaries
• The 2013 Hiring Outlook for Creative Marketing TalentAyaz Nanji
  Most marketing departments and advertising agencies plan to maintain current full-time creative staff levels in the second half of 2013, according to a recent report by The Creative Group.
  Career Management, Job Search, Marketing Budgets, Marketing Operations, Research Summaries, Survey Data