Marketing Smarts

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• Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]
  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this ...
• Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]
  "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of ...
• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn ...
• Marketing Smarts Podcast: Making the Most of the Mobile Moment
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts ...
• Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
  What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to ...
• Marketing Smarts Podcast: Are You the Problem?
  Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing ...
• Marketing Smarts Podcast: How Useful Is Your Marketing?
  We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful ...
• Marketing Smarts Podcast: Mobile Marketing's New Frontier
  Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile—specifically, mobile apps—in other ...
• Marketing Smarts Podcast: Have You Killed an Innovation Today?
  It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper ...
• Marketing Smarts Podcast: How Will This Brand Live and Breathe?
  In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of ...
• Marketing Smarts Podcast: Calculating the ROI of Social Media
  How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," ...
• Marketing Smarts: Rhetoric and the Art of Persuasion
  "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, ...
• Marketing Smarts: Saving Non-Profits from Zombie Ideas!
  People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of ...
• Marketing Smarts: Why You Need a Marketing Technologist
  In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a ...
• Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO
  Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs.
• Marketing Smarts: Social Media Monitoring Feeds on Brains
  In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the ...
• Marketing Smarts: Unleashing Creativity One Team at a Time
  In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was ...
• Marketing Smarts: Hubspot's Mike Volpe on Marketing and Sales
  "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you ...
• Marketing Smarts: Frank Days on Agile Marketing
  In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.
• Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business
  For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth ...