Marketing Smarts

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• Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast]
  Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
• Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]
  Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager ...
• Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]
  Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes.
• From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]
  B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
• Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]
  Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made ...
• Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smarts
  Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.
• Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]
  Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
• The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]
  Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint.
• The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]
  Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
• The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]
  Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.
• Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]
  Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.
• Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts [Podcast]
  Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries with long, complex buying cycles.
• Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]
  Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
• The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast]
  Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new ...
• Everybody Writes... Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast]
  MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
• Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]
  Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.
• Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]
  Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
• Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]
  Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and ...
• Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]
  Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and offers tips for choosing a solution that supports your company's ...