-
Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.
-
The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]
Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road ...
-
Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]
Radius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
-
Creativity, Technology, and the Future of Marketing: Jon Wuebben on Marketing Smarts [Podcast]
Most marketers have the next year planned. Really ambitious marketers might think ahead five years. The author of Future Marketing has a 13-year-plan (and he thinks you need one, too). ...
-
Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs [Podcast]
Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers.
-
Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]
Simon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer ...
-
Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]
Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and ...
-
Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
-
Solve the Mystery of Why People Buy: 'Brand Seduction' Author Weber on Marketing Smarts [Podcast]
Branding consultant and former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, and offers ...
-
Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]
Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.
-
The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]
Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.
-
How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also ...
-
Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts [Podcast]
Tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule and an instructor for the Marketing Project Management Essentials course from ...
-
Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers ...
-
How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.
-
'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]
A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.
-
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for ...
-
Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]
Christine Vermes, vice-president of marketing at sales and marketing analytics company Full Circle Insights, discusses funnel metrics and attribution, and how to measure marketing ROI in any industry, from software ...
-
A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a ...
-
2016 Yearend Episode: Memorable Holiday Marketing Campaigns
Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.
MarketingProfs uses single