Thought Leadership

Topics » Podcasts » Thought Leadership

• How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]
  Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
• How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts [Podcast]
  Tom Gimbel's staffing firm, LaSalle Network, has an employee retention rate of 90% and absenteeism at his company is less than 1%. Tom shares advice on creating a company culture ...
• Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]
  16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
• Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]
  Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy ...
• Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]
  Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.
• Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]
  IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
• Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]
  A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses ...
• What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]
  Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need ...
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel ...
• Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]
  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your ...
• What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]
  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to ...