Word-of-Mouth

Topics » Podcasts » Word-of-Mouth

• How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]
  Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
• Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]
  Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
• When Your Reputation Is on the Line (and Online): 'Manipurated' Author Daniel Lemin on Marketing Smarts [Podcast]
  Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation.
• Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]
  Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
• Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]
  Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
• Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]
  Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
• Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]
  16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
• Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]
  Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to ...
• Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]
  Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
• Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]
  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, ...
• Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]
  Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer ...
• F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]
  In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second ...