In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.
In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience.
In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
, Blogging Strategy
, Content Marketing
, Content Strategy
, Corporate Blogging
, Teach Me How
In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.
In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite.
In this PRO seminar, we'll provide you with 10 tips and actions you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or you have no support at all, we'll show you how to get more from your data and so you can stop struggling and start gaining valuable insight.
In this PRO seminar, you'll learn how to determine and separate the most important data from the extraneous. You'll walk away with the tools to use relevant data to bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns.
In this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately.
In this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results.
In this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach.
This seminar will delve into some of the challenges marketers face when extracting meaningful and actionable insights from their web analytics data and lead you to more—more leads, more conversions, more sales, more ROI.
This PRO seminar will provide marketers with a proven approach to accurately measuring the results of their events efforts.
In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.
, Customer Behavior
, Customer Engagement
, Customer Relationships
, Digital Theory
, Market Research
, Marketing Inspiration
, Marketing Tips
, Relationship Marketing
, Social Business
Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
, B2B Marketing
, Inbound Marketing
, Landing Pages
, Lead Generation
, Online Marketing
, PPC Campaigns
, Social Media
, Web Analytics
, Website Design
Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts.
Need to convert social media skeptics into believers? Tamsen McMahon will explore how the centuries-old Scientific Method can provide a framework for making a case for social media. You'll walk away with a roadmap for implementing customized, documentable, and measurable social media efforts.
You know it's a bad day when you realize that Yahoo! is blocking all your email messages. We'll discuss some real email marketing deliverability failures and how they were resolved, and provide tips to expedite solving similar problems should this ever happen to you.
Discover what it takes to make the most of the tools and data you have to become an indispensable source of business insight for your organization.
Haven't had the time, resources, or guts to get into social media? Your customers aren't waiting around for you to show up. Learn some simple steps you can take to start connecting with them.
Measurement is an essential part of any marketing program. Don't miss this seminar that provides the latest best practices and tools to set social media marketing metrics and measure your social media marketing programs.