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• Don't Call Me Average
  In a post on Key Performance Indicators (KPI) at the Occam's Razor blog, Avinash Kaushik facetiously asks readers to raise their hands if they think they're average. "No one is ...
  Marketing Analytics, Metrics, Segmentation, Web Analytics
• Searching for the Searcher
  Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
  Hiring Outside Resources, Keywords, Search Engine Marketing, Web Analytics
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• All You Need is Patience
  If you're considering a site redesign for the new year, you'll want to optimize it for search engine results. What's the best way to optimize? Jody Nimetz at SEO Space ...
  Search Engine Marketing, Search Engines, Web Analytics, Website Design
• How to Stop Traffic!
  In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ...
  B2B Marketing, Keywords, Web Analytics, Website Design