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Customer Advisory Programs: How-to articles covering the latest marketing tactics, tips, and strategies.
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Six Tips for Ensuring Your Customer Advisory Board Doesn't BackfireRob JensenCustomer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your ...
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How to Nurture the Five Stages of Customer AdvocacyStephan HovnanianCustomer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
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The Five Biggest Benefits Your Company Can Get From a Customer Advisory CouncilEyal DanonStill on the fence regarding whether to create a customer advisory board? Here are five reasons for doing so.
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Top 5 Keys to Customer RetentionMike SaldiMaximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
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Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your CompanyJulie Wittes SchlackIn the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
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B2B and UGC and Three Success StoriesDan KimballUGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
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Four Ways to Create an Army of Fans for Your BrandMack CollierWhy do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
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The Customer Lens: An Approach to Customer Touch-Point AnalysisBarre HardyFew marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet ...
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Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyKimberly SmithIn this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer ...
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Online Customer Communities Power Routine InnovationJohn KembelAs a result of its online customer community, a company can get much more than basic product feedback. It gains deep insight into the needs of customers, and creates ever-greater ...
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How-to Articles
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