Naming

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• Building a Living Global BrandLaurel Delaney
  Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand ...
  Brand Positioning, Branding, Customer Acquisition, International Marketing, Logos, Naming, Online Marketing, Targeting
• Like a Virgin: Is Your Marketing as Fresh as Madonna's? Sean D'Souza
  Madonna Incorporated consistently reaps profits even after 18 years on the trot. Here's what you can learn from the chameleon of pop music.
  Branding, Customer Retention, Logos, Naming, Newsletters
• Playing the Name Game AgainBryan Culp
  Verizon is the new name for a company jointly owned by Bell Atlantic, Vodafone/Airtouch PLC and others. But what does it mean? We discuss the meaning of names and ...
  Brand Equity, Naming