Naming

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• Before You Name Your Company, Consider How Google Will Rank It
  Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...
  Google, Naming, Search Engines
• Three Ways to Enhance SEO With Twitter
  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  Content, Naming, Search Engine Marketing, SEO, Twitter
• What Every New Business Should Know About Google's Ranking of NamesAnn Smarty
  Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates ...
  Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO
• Use Your Address to Get Noticed in Google Places
  In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
  Google, Local Marketing, Naming, Search Engine Marketing
• Four Ways to Get Lost in the Crowd
  "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  Marketing Tips, Naming, Small Business, Taglines
• Three Reasons Long-Term Domain Registrations Make SenseBrant Kelsey
  If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones ...
  Brand Equity, Marketing Smarter, Marketing Tips, Naming, Search Engines, Websites
• 10 Best and Worst Internet Company Names of the DecadeLaurel Sutton
  Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are ...
  Branding, Creativity, Marketing Tips, Naming
• YourNameMisspelled.com
  When you register a domain name for your company's website, you're typically offered an array of alternatives to augment the usual .com suffix. "Many businesses register .org, .biz, .gov," notes ...
  Google, Naming, Small Business
• Target Jim and Mary
  Research has uncovered quite an interesting effect that guides customer brand choices. They call it the "name letter branding effect." The NLB effect shows that customers are more likely to ...
  Customer Behavior, Market Research, Naming, Targeting
• 18 Strategies and Tools for Naming Your Business or ProductScott Trimble
  Naming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools ...
  Collaboration, Marketing Inspiration, Marketing Tips, Naming
• Launching Your Product: Seven Marketing MustsGwyneth Dwyer
  Collaboration, Logos, Marketing Tips, Naming, Product Marketing, Value Propositions
• Launching Your Product: Seven Marketing 'Musts'Gwyneth Dwyer
  Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success.
  Collaboration, Logos, Naming, Print Collateral, Product Marketing, Value Propositions
• Seven Steps to Building a Strong Nonprofit BrandLaura Ries
  In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful ...
  Branding, Logos, Naming, Nonprofits, Targeting
• Bypassing the Search Engine: Using Direct Navigation to Your AdvantageMatt Bentley
  Marketers assume that "Googling" for information is an automatic response the instant a Web surfer opens a browser. And for many Internet users, the theory is true. But for a number ...
  Naming, PPC Campaigns, Search Engine Marketing
• Keys to Branding Your Small BusinessJay Lipe
  Branding, Logos, Naming, Small Business, Taglines
• RSS: What's in It for Marketers? (Part 2)Eric Frenchman
  RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to ...
  Email Deliverability, Naming, New Media, RSS
• Marketing Challenge: Playing the Name GameHank Stroll
  Companies sometimes have two names: the company name and the brand name. This week: How do you find a dream name for a company or product?
  Collaboration, Creativity, Marketing Challenges, Naming
• Extremely Frustrating and Completely Unimportant: The Arcane Art of NamingMichael Antman
  Here's a pop quiz: Name a form of marketing communications that can take as little as five seconds to complete, can be accomplished by a nine-year-old child or an adult, ...
  Creativity, Market Research, Naming
• How to Brand a Midsize B2B CompanyKathryn Roy
  Branding is more complicated than it first appears. It is also much more than finding a clever name for something. Here are the key branding points to remember as demonstrated ...
  B2B Marketing, Brand Awareness, Branding, Naming
• Mona Lisa Your BrandingSean D'Souza
  Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a ...
  Branding, Creativity, Naming