Naming

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• Tasty Naming Lessons Delivered to You by Meal Kit CompaniesMark Skoultchi
  Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative ...
  Brand Management, Branding, Naming
• 101 Fascinating Facts About Domain Names [Infographic]Laura Forer
  Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways ...
  Brand Management, Branding, Naming, Websites
• Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]Laura Forer
  The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this ...
  Brand Management, Branding, Marketing Strategy, Naming
• Bored With Brainstorming? Try These Five Creativity BoostersSandra Stewart
  Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe ...
  Creativity, Naming
• Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa Dastras
  Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
  Advertising, Branding, Customer Behavior, Customer Engagement, Eye Tracking, Market Research, Naming, Retail Marketing
• Follow This One New Trend, and You Will Be Found OnlineMaris Callahan
  If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") ...
  Brand Awareness, Brand Management, Naming, Publishing, Search Engine Marketing, SEO, Websites
• Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New BrandJoe Staples
  Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Naming
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe Staples
  It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
  Brand Equity, Brand Positioning, Branding, Naming, Search Engine Marketing, Websites
• Stop Obsessing Over the Verbing of Your Product NamesDan Cohen
  Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad ...
  Brand Positioning, Branding, Content, Creativity, Naming, Thought Leadership
• Your Website's URL: An Expensive .com Domain Name... or These Creative Alternatives?Mark Skoultchi
  One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should ...
  Brand Awareness, Branding, E-Commerce, Naming, Websites
• Seven Tips for Creating a Company Name That Tells a Compelling StoryMark Skoultchi
  A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful.
  Brand Management, Brand Positioning, Branding, Naming, Positioning
• 10 Steps to a Successful Naming WorkshopEmma O'Brien
  Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best ...
  Brand Management, Brand Positioning, Branding, Collaboration, Naming
• New Internet Domain Extensions: Don't Get Blinded by the Sunrise or Run Over by the LandrushKathy Nielsen
  The oldest, most basic form of online navigation (think .com, .org, .net, etc.) is getting overhauled. New generic top-level domains—.app, .sports, .club, .healthcare, and many more—have already begun to launch.
  Brand Management, Branding, Naming, Websites
• 10 Commandments for Getting the Most Out of Your Naming FirmBeth Gerber
  You bit the bullet and decided to hire a naming firm for your next branding initiative. You researched and you vetted, and you picked a firm that feels like a ...
  Brand Management, Branding, Collaboration, Hiring Outside Resources, Naming, Positioning
• It's a Shame You Chose That Name: The Six Biggest Naming MistakesLaurel Sutton
  Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get ...
  Brand Management, Branding, Naming, Positioning, Value Propositions
• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines
• Three Tips When Naming Your Company or Product
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
  Brand Management, Brand Positioning, Naming, Positioning, Product Management
• The Three 'Knows' of Naming Your Product or BusinessLaurel Sutton
  Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know ...
  Brand Management, Brand Positioning, Branding, Naming
• Free Guide to Help You Brainstorm Rockin' Business Names and TaglinesVerónica Jarski
  Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand ...
  Branding, Content, Naming, Taglines